Many people think that advertising is one of the most powerful tools that convince people to purchase a product, while others believe that advertising is already ubiquitous and, therefore, no longer draws any attention. In my opinion, people still pay a great deal of attention to advertising despite its prevalent appearance in almost every corner of the modern world.
On the one hand, advertising is persuasive because of its repetition and emotional appeal. First, frequent exposure to the same images and phrases imprints the messages being communicated in an advertisement in people’s minds. For example, after listening to a company repeating that their new product is the best in the market for weeks, customers may eventually be convinced and make a purchase. Additionally, advertising often exploits people’s conscious and subconscious desires, fears, or anxieties to emotionally connect them with the product being advertised and to encourage buying decisions.
On the other hand, some people believe that advertising no longer attracts attention because they think ubiquity leads to disinterest. People do not like to be bombarded with advertising materials, and because advertisements now appear everywhere, people have developed a negative attitude towards them. However, I believe advertising can still grab our attention, especially the commercial contents that are creative and catchy. For instance, Budweiser, one of the largest beer companies in the US, released a short commercial film – “Wassup”, which quickly became a phenomenon among American consumers. Another example is the TV commercial “The Dancing Man” made by Six Flags. It has gained millions of views on YouTube and attracted a large number of people to visit the theme parks owned by this company.
In conclusion, I believe that advertising is still an extremely effective way to attract consumers and persuade them to make purchases because it takes advantage of repetition and emotional appeal.
Many
people
think
that advertising is one of the most powerful tools that convince
people
to
purchase
a product, while others
believe
that advertising is already ubiquitous and,
therefore
, no longer draws any
attention
. In my opinion,
people
still
pay a great deal of
attention
to advertising despite its prevalent appearance in almost every corner of the modern world.
On the one hand, advertising is persuasive
because
of its repetition and emotional appeal.
First
, frequent exposure to the same images and phrases imprints the messages
being communicated
in an advertisement in
people’s
minds.
For example
, after listening to a
company
repeating that their new product is the best in the market for weeks, customers may
eventually
be convinced
and
make
a
purchase
.
Additionally
, advertising
often
exploits
people’s
conscious and subconscious desires, fears, or anxieties to
emotionally
connect them with the product
being advertised
and to encourage buying decisions.
On the other hand
,
some
people
believe
that advertising no longer attracts
attention
because
they
think
ubiquity leads to disinterest.
People
do not like to
be bombarded
with advertising materials, and
because
advertisements
now
appear everywhere,
people
have developed a
negative
attitude towards them.
However
, I
believe
advertising can
still
grab our
attention
,
especially
the commercial contents that are creative and catchy.
For instance
, Budweiser, one of the largest beer
companies
in the US, released a short commercial film
–
“
Wassup
”, which
quickly
became a phenomenon among American consumers. Another example is the TV commercial “The Dancing
Man
” made by Six Flags. It has gained millions of views on YouTube and attracted
a large number of
people
to visit the theme parks
owned
by this
company
.
In conclusion
, I
believe
that advertising is
still
an
extremely
effective way to attract consumers and persuade them to
make
purchases
because
it takes advantage of repetition and emotional appeal.