In this era of free information, data is valued as much as oil. A certain section of the society thinks that enterprises or industries should be permitted to gather information of their customers, while others are with the opinion that, it will invade the privacy of the consumers, therefore, it should be restricted. I opine that there should a restriction on accumulating the details of any individual as it is a personal property of that individual. This essay will elucidate the rationale behind those two ideas before reaching to a plausible conclusion.
At the outset, It is an irrefutable fact that in the age of the internet, data is considered a highly resourceful element in business. Those who argue that customer data should be freely available support their idea by showing the advantages of targeted advertisement. To illustrate this, Google, an internet search giant, reveals in an annual report that their search results have drastically improved after the collection of the data from its customer. Moreover, many of the companies are now collecting data to improve sales and also for the betterment of their customer experience.
Those who argue on the above notion believe that personal privacy is a big challenge to society. And there are with the opinion that personal data should be considered as personal property. Most of the online activist levy the allegation that contemporary businesses are illegally gathering the data of their customer in the name of to improve the customer experience. For instance, recently a US court has asked a major social networking site to pay 10 billion dollars in a settlement on gathering the information of their user without their knowledge.
To recapitulate, the foregoing discussion propounds the view the data collection by companies is beneficial to both companies and to its customers, but there should be a restriction on what type of details are collected. In my opinion, government agency should closely monitor the companies to respect their citizen’s personal privacy.
In this era of free information,
data
is valued
as much as oil. A certain section of the society
thinks
that enterprises or industries should
be permitted
to gather information of their
customers
, while others are with the opinion that, it will invade the privacy of the consumers,
therefore
, it should
be restricted
. I opine that there should a restriction on accumulating the
details
of any individual as it is a
personal
property of that individual. This essay will elucidate the rationale behind those two
ideas
before
reaching to a plausible conclusion.
At the outset, It is an irrefutable fact that in the age of the internet,
data
is considered
a
highly
resourceful element in business. Those who argue that
customer
data
should be
freely
available support their
idea
by showing the advantages of targeted advertisement. To illustrate this, Google, an internet search giant, reveals in an annual report that their search results have
drastically
improved
after the collection of the
data
from its
customer
.
Moreover
,
many
of the
companies
are
now
collecting
data
to
improve
sales and
also
for the betterment of their
customer
experience.
Those who argue on the above notion believe that
personal
privacy is a
big
challenge to society. And there are with the opinion that
personal
data
should
be considered
as
personal
property. Most of the online activist levy the allegation that contemporary businesses are
illegally
gathering the
data
of their
customer
in the name of to
improve
the
customer
experience.
For instance
, recently a US court has asked a major social networking site to pay 10 billion dollars in a settlement on gathering the information of their user without their knowledge.
To recapitulate, the foregoing discussion propounds the view the
data
collection by
companies
is beneficial to both
companies
and to its
customers
,
but
there should be a restriction on what type of
details
are collected
. In my opinion,
government
agency should
closely
monitor the
companies
to respect their citizen’s
personal
privacy.