Saying says that " Seeing is believing. " Means if you see something then you believe in that thing. I think advertising industry work on that idea. In my opinion advertising is more for manipulates consumers into purchasing item even if no requirement than just informs customers about products and services for better life-style. In my support I can give various reasons which mentioned in following paragraphs.
Advertising makers choosing famous person who fits for their product & help to sell increase. They use some psychology there like Amitabh Bachan choosed for Dabar chavanprash, a aryuved tonic which good for health in winter season because it is senior and fit actor. Salman Khan, famous bollywood physically fit actor choosed for undergraments for men. So, people have image of their advertisement actor in mind when they go for buying products. Therefore, because of influence of there actor in their mind, they going to buy for it when go for shopping.
Some advertisement are misleading for specific population according their cultural practice. Aryuvedic creams for local application in various places of body are famous in India. Fair & lovely cream, a famous brand of face cream who advertise/claims to increase fairness by using their products in south Asian countries only. In these countries, peoples are brown and black in compare to European people. Therefore, people buy it because subconsciously they want to become fair by hook or crooks. Some young people applies body spreays because of advertisement. According to body spray advertisement, after applies those body sprays girls are attracted towards male' s body because of this seeing advertisement adolescents people buy it.
Now some advertisement gets romantic & emotional touch in it which hits people hard and have to take that product. Like jewelry brand advertisement, we see wife gifted diamond and/or gold in anniversary, birthday, etc. This type of advertisements message that in important dates of our human life feels a person special with precious gifts. Because of this emotional touchy ad, husband feels that he have to buy diamond or gold rings in special occasions.
Sometimes advertisement give valuable information also which we not going to know without it. Sometimes Government also makes advertisement of their various plans. By seeing this we know about various schemes of Government. So, I think sometimes advertisements gives valuable information, but most of the time it affect manipulates customers into purchasing items.
Saying says that
"
; Seeing is believing.
"
; Means if you
see
something then you believe in that thing. I
think
advertising industry work on that
idea
. In my opinion advertising is more for manipulates consumers into purchasing item even if no requirement than
just
informs customers about
products
and services for better life-style. In my support I can give
various
reasons which mentioned in following paragraphs.
Advertising makers choosing
famous
person who fits for their
product
&
;
help
to sell increase. They
use
some
psychology there like
Amitabh
Bachan
choosed
for
Dabar
chavanprash
,
a
aryuved
tonic which
good
for health in winter season
because
it is senior and fit
actor
. Salman Khan,
famous
bollywood
physically
fit
actor
choosed
for
undergraments
for
men
.
So
,
people
have image of their
advertisement
actor
in mind when they go for buying
products
.
Therefore
,
because
of influence of
there
actor
in their mind,
they going
to
buy
for it when go for shopping.
Some
advertisement
are misleading for specific population according their cultural practice.
Aryuvedic
creams for local application in
various
places of
body
are
famous
in India.
Fair
&
; lovely cream, a
famous
brand of face cream who advertise/claims to increase fairness by using their
products
in south Asian countries
only
. In these countries,
peoples
are brown and black in compare to European
people
.
Therefore
,
people
buy
it
because
subconsciously
they want to become
fair
by hook or crooks.
Some
young
people
applies
body
spreays
because
of
advertisement
. According to
body
spray
advertisement
, after applies those
body
sprays girls
are attracted
towards
male&
#039; s
body
because of this
seeing
advertisement
adolescents
people
buy
it.
Now
some
advertisement
gets
romantic
&
; emotional touch in it which hits
people
hard
and
have to
take that
product
. Like jewelry brand
advertisement
, we
see
wife gifted diamond and/or gold in anniversary, birthday, etc. This type of
advertisements
message that in
important
dates of our human life feels a person special with precious gifts.
Because of this
emotional touchy ad, husband feels that he
have to
buy
diamond or gold rings in special occasions.
Sometimes
advertisement
give valuable information
also
which
we not going
to know without it.
Sometimes
Government
also
makes
advertisement of
their
various
plans. By seeing this we know about
various
schemes of
Government
.
So
, I
think
sometimes
advertisements
gives valuable information,
but
most of the time it
affect
manipulates customers into purchasing items.