There is no doubt that celebrities play a crucial role in international aid organizations’ publicity. However, while some believe that celebrity spokespersons will steal the thunder of the issue itself, I would agree with those who argue that having celebrities to represent the organization raises awareness of the problems.
Firstly, it is vital that the international aid remains at the centre of people’s attention as that enables the program to progress. This is because people who are drawn to the cause by their idol without truly being convinced by the reasons behind it are people without the motivation to provide support for the progress required. For instance, if people did not believe there is still war in the world, they would not donate just because some stars promoted it. The argument goes that if people pay more attention to celebrities than to global issues, then there will be more people discussing gossip than people acting on the issue.
However, I believe allowing famous people to become the face and voice of the global challenges is the most efficient and effective way to acquire the attention and funding to tackle the problems. The reason for this is that celebrities provide people with a sense of curiosity, and research has shown that curiosity is a necessary catalyst for drive and enthusiasm. As a result, more people who have been inspired by the celebrity spokesperson have the impetus to donate and volunteer rather than leave the international aid organization struggling to gain the public’s attention and support. Conversely, celebrities’ participation in international aid provides the organization with more practical support due to the fan-based economy.
In conclusion, although it is of critical importance that people pay attention to the international aid itself, I feel organisations can benefit more from celebrities’ participation on the basis that this will inspire more people to contribute.
There is no doubt that
celebrities
play a crucial role in
international
aid
organizations’
publicity.
However
, while
some
believe that
celebrity
spokespersons will steal the thunder of the issue itself, I would
agree
with those who argue that having
celebrities
to represent the
organization
raises awareness of the problems.
Firstly
, it is vital that the
international
aid
remains at the
centre
of
people’s
attention
as that enables the program to progress. This is
because
people
who
are drawn
to the cause by their idol without
truly
being convinced
by the reasons behind it are
people
without the motivation to provide support for the progress required.
For instance
, if
people
did not believe there is
still
war in the world, they would not donate
just
because
some
stars promoted it. The argument goes that if
people
pay more
attention
to
celebrities
than to global issues, then there will be more
people
discussing gossip than
people
acting on the issue.
However
, I believe allowing
famous
people
to become the face and voice of the global challenges is the most efficient and effective way to acquire the
attention
and funding to tackle the problems.
The reason for this is
that
celebrities
provide
people
with a sense of curiosity, and research has shown that curiosity is a necessary catalyst for drive and enthusiasm.
As a result
, more
people
who have
been inspired
by the
celebrity
spokesperson have the impetus to donate and volunteer
rather
than
leave
the
international
aid
organization
struggling to gain the public’s
attention
and support.
Conversely
,
celebrities’
participation in
international
aid
provides the
organization
with more practical support due to the fan-based economy.
In conclusion
, although it is of critical importance that
people
pay
attention
to the
international
aid
itself, I feel
organisations
can benefit more from
celebrities’
participation on the basis that this will inspire more
people
to contribute.