While some people claim that adverts are largely beneficial for people and businesses, others oppose this view. In my opinion, commercials have both positive and negative aspects that affect individuals and companies.
Adverts usually benefit large businesses because they have the budget to spend more and more on commercials for promoting their products. Unfortunately, small companies that do not have an impressive marketing budget fail to compete with MNCs in this scenario and often go out of business. For example, many small companies in India have shut shop because of their inability to compete with the marketing strategies of multinational companies. People prefer to buy only advertised products because there is a general perception that if a product is advertised it is of good quality.
Commercials have both positive and negative effects on consumers. First, they make people aware of the latest products in the market. This is largely beneficial for them because without ads people will not learn about new inventions that improve their lives. At the same time, constant exposure to commercials affects a person’s buying decisions. People assume that if a product is advertised, then it has to be good. They fail to see through the marketing strategies of large companies and often end up buying mediocre products. Ads also promote wasteful spending. Under the influence of commercials many people buy products they do not even need. This not only upsets their family budget but also leads to the generation of excessive amount of waste.
In short, commercials benefit large businesses that can use them to promote their products. They can be good or bad for consumers depending upon how they act under the influence of advertisements. People who use ads to find useful information about the products and services that improve their lives usually benefit from them whereas those who give in to the temptation to buy anything and everything after watching ads are negatively affected.
While
some
people
claim that adverts are
largely
beneficial for
people
and
businesses
, others oppose this view. In my opinion, commercials have both
positive
and
negative
aspects that affect individuals and
companies
.
Adverts
usually
benefit large
businesses
because
they have the budget to spend more and more on commercials for promoting their
products
. Unfortunately,
small
companies
that do not have an impressive marketing budget fail to compete with
MNCs
in this scenario and
often
go out of
business
.
For example
,
many
small
companies
in India have shut shop
because
of their inability to compete with the marketing strategies of multinational
companies
.
People
prefer to
buy
only
advertised
products
because
there is a general perception that if a
product
is advertised
it is of
good
quality.
Commercials have both
positive
and
negative
effects on consumers.
First
, they
make
people
aware of the latest
products
in the market. This is
largely
beneficial for them
because
without ads
people
will not learn about new inventions that
improve
their
lives
. At the same time, constant exposure to commercials affects a person’s buying decisions.
People
assume that if a
product
is advertised
, then it
has to
be
good
. They fail to
see
through the marketing strategies of large
companies
and
often
end
up buying mediocre
products
. Ads
also
promote wasteful spending. Under the influence of commercials
many
people
buy
products
they do not even need. This not
only
upsets their family budget
but
also
leads to the generation of excessive amount of waste.
In short, commercials benefit large
businesses
that can
use
them to promote their
products
. They can be
good
or
bad
for consumers depending upon how they act under the influence of advertisements.
People
who
use
ads to find useful information about the
products
and services that
improve
their
lives
usually
benefit from them whereas those who give in to the temptation to
buy
anything and everything after watching ads are
negatively
affected
.