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Red Dragon - Situation Analysis

Red Dragon - Situation Analysis K3wj6
Universal Robina Corporation company (URC) is a pioneer in manufacturing and selling bottled drinks and snacks in the Philippines. Red Dragon energy drink is one of the company's products and has been introduced to the Vietnamese beverage market by URC Vietnam and the URC Hanoi branches. Red Dragon has become a strong competitor with other brands such as Sting, Number 1, Warrior. By having similar refresh flavors, cooling tastes seem to be a small part of becoming threats to other brands. However, Red Dragon has a variety of categories in size and convenient packaging that takes a vital role in marketing and attracting customers. Dream Incubator Inc indicated their study about Vietnam energy drinks by online survey. Red Dragon is stated as the one that has a high rate of satisfaction among other brands. In general recognition, the Red Dragon advertisement often appears on TV and in-store, which directly attracts the customers. However, Red Dragon only rated 63% of the awareness and 4% of usage. That was a huge gap between the 3 others on top because Sting has the highest awareness rate with 84%, and Redbull gained 42% of the usage. Even Number 1 has a near rate in awareness to Sting that 81%. Despite the above data, there are still a variety of reasons that stand out compared to others. Number 1 has 128 observers which 67% choose the drink because of its delicious taste. While Red Dragon, leading ahead with the good distribution reason 58% and followed up 55% of the reasonable price within 31 observers (DI Marketing, 2015).
Universal
Possible spelling mistake found.
Robina
Corporation
This phrase/word (depending on the context) can be potentially replaced with :
company
(
Possible spelling mistake found.
URC
) is a pioneer in manufacturing and selling bottled
You use this word too often, consider replacing it with
drinks
and snacks in the Philippines.
You use this word too often, consider replacing it with
Red
Dragon energy
You use this word too often, consider replacing it with
drink
is one of the
This phrase/word (depending on the context) can be potentially replaced with :
company
's products and has
been introduced
to the Vietnamese beverage market by
Possible spelling mistake found.
URC
Vietnam and the
Possible spelling mistake found.
URC
Hanoi branches.
You use this word too often, consider replacing it with
Red
Dragon has become a strong competitor with
You use this word too often, consider replacing it with
other
brands such as Sting, Number 1, Warrior. By having similar refresh flavors, cooling tastes seem to be a
This phrase/word is too simple and can be replaced with:
small
part of becoming threats to
You use this word too often, consider replacing it with
other
brands.
However
,
You use this word too often, consider replacing it with
Red
Dragon has a variety of categories in size and convenient packaging that takes a vital role in marketing and attracting customers.

Dream Incubator Inc indicated their study about Vietnam energy
You use this word too often, consider replacing it with
drinks
by online survey.
You use this word too often, consider replacing it with
Red
Dragon
is stated
as the one that has a high rate of satisfaction among
You use this word too often, consider replacing it with
other
brands.
In general
recognition, the
You use this word too often, consider replacing it with
Red
Dragon advertisement
This phrase/word is too simple and can be replaced with:
often
appears on TV and in-store, which
directly
attracts the customers.
However
,
You use this word too often, consider replacing it with
Red
Dragon
This phrase/word (depending on the context) can be potentially replaced with :
only
rated 63% of the awareness and 4% of usage. That was a huge gap between the 3 others on top
This phrase/word is too simple and can be replaced with:
because
Sting has the highest awareness rate with 84%, and
Possible spelling mistake found.
Redbull
gained 42% of the usage. Even Number 1 has a near rate in awareness to Sting that 81%. Despite the above data, there are
still
a variety of reasons that stand out compared to others. Number 1 has 128 observers which 67% choose the
You use this word too often, consider replacing it with
drink
This phrase/word is too simple and can be replaced with:
because
of its delicious taste. While
You use this word too often, consider replacing it with
Red
Dragon, leading ahead with the
This phrase/word (depending on the context) can be potentially replaced with :
good
distribution reason 58% and followed up 55% of the reasonable price within 31 observers (DI Marketing, 2015).
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IELTS essay Red Dragon - Situation Analysis

Essay
  American English
2 paragraphs
262 words
5.5
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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