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Company Analysis Universal Robina Corporation

Company Analysis Universal Robina Corporation m81lO
Universal Robina Corporation company (URC) is a pioneer in manufacturing and selling bottled drinks and snacks in the Philippines. Red Dragon energy drink is one of the company's products and has been introduced to the Vietnamese beverage market by URC Vietnam and the URC Hanoi branches. Red Dragon has become a strong competitor with other brands such as Sting, Number 1, Warrior. By having similar refresh flavors, cooling tastes seem to be a small part of becoming threats to other brands. However, Red Dragon has a variety of categories in size and convenient packaging that takes a vital role in marketing and attracting customers. Dream Incubator Inc indicated their study about Vietnam energy drinks by online survey. Red Dragon is stated as the one that has a high rate of satisfaction among other brands. In general recognition, the Red Dragon advertisement often appears on TV and in-store, which directly attracts the customers. However, Red Dragon only rated 63% of the awareness and 4% of usage. That was a huge gap between the 3 others on top because Sting has the highest awareness rate with 84%, and Redbull gained 42% of the usage. Even Number 1 has a near rate in awareness to Sting that 81%. Despite the above data, there are still a variety of reasons that stand out compared to others. Number 1 has 128 observers which 67% choose the drink because of its delicious taste. While Red Dragon, leading ahead with the good distribution reason 58% and followed up 55% of the reasonable price within 31 observers (DI Marketing, 2015). Universal Robina Corporation is based in the Philippines, one of the potential food and beverage industries. However, the company has hit on its strengths through domestically leading the market, diversified product portfolio, and they also suffered its weaknesses from revenues of geographical concentration, high debt issue. URC dominantly takes the leading position in the Philippines market to most of their products in the category with snacks. The company first launched Chiz Curls and Chippy affirming its reputation in the snack industry. Significantly, the company is dominant in snacks, sweets, pastry, and RTD tea has become a great player in the tea market in the Philippines. URC also expands its business scope to other countries such as Malaysia, Thailand, Vietnam, Indonesia, Hong Kong, Singapore. Surprisingly, URC maintains the top rating positions of the countries every year. URC's products are marketed under famous brands like Swiss Miss, Nissin’s Cup, Nova, Chippy, Hunt’s, Quake Bars, Maxx, Yi Yang, Jack n’ Jill, and C2. The company is less affected due to its diversified product portfolio. Both beverage and food sections include snacks, already-drink tea, blended coffee, soft drinks, bottled water, pastry, cookies, etc. The packaging appears and divides into Bi-axially Oriented Polypropylene (BOPP) films, attracting customer sight and convenient usage. In addition, URC takes part in manufacturing animals food brands, animal health products which are separated into the Argo-industrial group. Universal Robina Corporation is the first multinational company that leads the top listed in the food industry in the Philippines and strongly presences in ASEAN. Recently, URC has expanded its position to New Zealand and Australia. However, it seems that broadening the company to foreign countries causes poorly in operating performance and financial. According to the FY2015 – Annual finacial statement, domestic operations accounted for 69. 6% of total revenue while overseas operations such as foreign branches only accounted for 30. 4% of total revenue. Considering the company's reliance on limited regions may restrict future revenue growth and foreign segment. (URC, 2015). URC always receives mixed reviews about investments. With a history of more than 50 years and being at the top of the food industry with classic products in the hearts of Filipinos as well as foreign people such as C2, Red Dragon, Cream O - Jack 'n Jill, . . . , large branches distributing ASEAN countries (Dungo, 2019). This is enough to convince investors. However, based on the 2016 annual financial report (URC, 2017), the company has a high debt of PHP 42, 697. 5 million, an increase of 56. 2% compared to 2015. URC debt has being affected domestic and foreign operations, mobilizing capital becomes more difficult. This has limited the company in attracting investment.
Universal
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Robina
Corporation
You use this word too often, consider replacing it with
company
(
Possible spelling mistake found.
URC
) is a pioneer in manufacturing and selling bottled
You use this word too often, consider replacing it with
drinks
and
You use this word too often, consider replacing it with
snacks
in the Philippines.
You use this word too often, consider replacing it with
Red
Dragon energy
You use this word too often, consider replacing it with
drink
is one of the
This phrase/word (depending on the context) can be potentially replaced with :
company
's
You use this word too often, consider replacing it with
products
and has
been introduced
to the Vietnamese beverage
You use this word too often, consider replacing it with
market
by
Possible spelling mistake found.
URC
Vietnam and the
Possible spelling mistake found.
URC
Hanoi branches.
You use this word too often, consider replacing it with
Red
Dragon has become a strong competitor with
You use this word too often, consider replacing it with
other
You use this word too often, consider replacing it with
brands
such as Sting, Number 1, Warrior. By having similar refresh flavors, cooling tastes seem to be a
This phrase/word is too simple and can be replaced with:
small
part of becoming threats to
You use this word too often, consider replacing it with
other
You use this word too often, consider replacing it with
brands
.
However
,
You use this word too often, consider replacing it with
Red
Dragon has a variety of categories in size and convenient packaging that takes a vital role in marketing and attracting customers.

Dream Incubator Inc indicated their study about Vietnam energy
You use this word too often, consider replacing it with
drinks
by online survey.
You use this word too often, consider replacing it with
Red
Dragon
is stated
as the one that has a high rate of satisfaction among
You use this word too often, consider replacing it with
other
You use this word too often, consider replacing it with
brands
.
In general
recognition, the
You use this word too often, consider replacing it with
Red
Dragon advertisement
This phrase/word is too simple and can be replaced with:
often
appears on TV and in-store, which
directly
attracts the customers.
However
,
You use this word too often, consider replacing it with
Red
Dragon
This phrase/word (depending on the context) can be potentially replaced with :
only
rated 63% of the awareness and 4% of usage. That was a huge gap between the 3 others on
You use this word too often, consider replacing it with
top
This phrase/word is too simple and can be replaced with:
because
Sting has the highest awareness rate with 84%, and
Possible spelling mistake found.
Redbull
gained 42% of the usage. Even Number 1 has a near rate in awareness to Sting that 81%. Despite the above data, there are
still
a variety of reasons that stand out compared to others. Number 1 has 128 observers which 67% choose the
You use this word too often, consider replacing it with
drink
This phrase/word is too simple and can be replaced with:
because
of its delicious taste. While
You use this word too often, consider replacing it with
Red
Dragon, leading ahead with the
This phrase/word (depending on the context) can be potentially replaced with :
good
distribution reason 58% and followed up 55% of the reasonable price within 31 observers (DI Marketing, 2015).

Universal
Possible spelling mistake found.
Robina
Corporation
is based
in the Philippines, one of the potential
You use this word too often, consider replacing it with
food
and beverage
You use this word too often, consider replacing it with
industries
.
However
, the
You use this word too often, consider replacing it with
company
has hit on its strengths through
domestically
leading the
You use this word too often, consider replacing it with
market
, diversified
You use this word too often, consider replacing it with
product
portfolio, and they
also
suffered its weaknesses from
You use this word too often, consider replacing it with
revenues
of geographical concentration, high debt issue.

Possible spelling mistake found.
URC
dominantly
takes the leading position in the Philippines
You use this word too often, consider replacing it with
market
to most of their
You use this word too often, consider replacing it with
products
in the category with
You use this word too often, consider replacing it with
snacks
. The
You use this word too often, consider replacing it with
company
first
launched
Possible spelling mistake found.
Chiz
Curls and Chippy affirming its reputation in the
You use this word too often, consider replacing it with
snack
You use this word too often, consider replacing it with
industry
.
Significantly
, the
You use this word too often, consider replacing it with
company
is dominant in
You use this word too often, consider replacing it with
snacks
, sweets, pastry, and RTD tea has become a great player in the tea
You use this word too often, consider replacing it with
market
in the Philippines.
Possible spelling mistake found.
URC
also
expands its business scope to
You use this word too often, consider replacing it with
other
You use this word too often, consider replacing it with
countries
such as Malaysia, Thailand, Vietnam, Indonesia, Hong Kong, Singapore.
Surprisingly
,
Possible spelling mistake found.
URC
maintains the
You use this word too often, consider replacing it with
top
rating positions of the
You use this word too often, consider replacing it with
countries
every year.

Possible spelling mistake found.
URC
's
You use this word too often, consider replacing it with
products
are marketed
under
This phrase/word is too simple and can be replaced with:
famous
You use this word too often, consider replacing it with
brands
like Swiss Miss,
Possible spelling mistake found.
Nissin
’s Cup, Nova, Chippy, Hunt’s, Quake Bars,
Possible spelling mistake found.
Maxx
,
Possible spelling mistake found.
Yi
Yang, Jack n’ Jill, and C2. The
You use this word too often, consider replacing it with
company
is less
This phrase/word (depending on the context) can be potentially replaced with :
affected
due to its diversified
You use this word too often, consider replacing it with
product
portfolio. Both beverage and
You use this word too often, consider replacing it with
food
sections include
You use this word too often, consider replacing it with
snacks
, already-drink tea, blended coffee, soft
You use this word too often, consider replacing it with
drinks
, bottled water, pastry, cookies, etc. The packaging appears and divides into Bi-
axially
Oriented Polypropylene (
Possible spelling mistake found.
BOPP
) films, attracting customer sight and convenient usage.
In addition
,
Possible spelling mistake found.
URC
This phrase/word (depending on the context) can be potentially replaced with :
takes part
in manufacturing animals
You use this word too often, consider replacing it with
food
You use this word too often, consider replacing it with
brands
, animal health
You use this word too often, consider replacing it with
products
which
are separated
into the Argo-industrial group.

Universal
Possible spelling mistake found.
Robina
Corporation is the
first
multinational
You use this word too often, consider replacing it with
company
that leads the
You use this word too often, consider replacing it with
top
listed in the
You use this word too often, consider replacing it with
food
You use this word too often, consider replacing it with
industry
in the Philippines and
strongly
presences in ASEAN. Recently,
Possible spelling mistake found.
URC
has expanded its position to New Zealand and Australia.
However
, it seems that broadening the
You use this word too often, consider replacing it with
company
to
You use this word too often, consider replacing it with
foreign
You use this word too often, consider replacing it with
countries
causes
poorly
in operating performance and financial. According to the FY2015
Consider using an m-dash if you do not want to join two words.
–
Annual
Possible spelling mistake found.
finacial
statement, domestic operations accounted for 69. 6% of total
You use this word too often, consider replacing it with
revenue
while overseas operations such as
You use this word too often, consider replacing it with
foreign
branches
This phrase/word (depending on the context) can be potentially replaced with :
only
accounted for 30. 4% of total
You use this word too often, consider replacing it with
revenue
. Considering the
This phrase/word (depending on the context) can be potentially replaced with :
company
's reliance on limited regions may restrict future
You use this word too often, consider replacing it with
revenue
growth and
You use this word too often, consider replacing it with
foreign
segment. (
Possible spelling mistake found.
URC
, 2015).

Possible spelling mistake found.
URC
always receives mixed reviews about investments. With a history of more than 50 years and being at the
You use this word too often, consider replacing it with
top
of the
You use this word too often, consider replacing it with
food
You use this word too often, consider replacing it with
industry
with classic
You use this word too often, consider replacing it with
products
in the hearts of Filipinos
as well
as
You use this word too often, consider replacing it with
foreign
This phrase/word (depending on the context) can be potentially replaced with :
people
such as C2,
You use this word too often, consider replacing it with
Red
Dragon, Cream O
Consider using an m-dash if you do not want to join two words.
-
Jack 'n Jill
Did you just mean "," or "."?
, .
Don't put a space before the full stop
.
Don't put a space before the full stop
.
Loose punctuation mark.
,
large branches distributing ASEAN
You use this word too often, consider replacing it with
countries
(
Possible spelling mistake found.
Dungo
, 2019). This is
This phrase/word is too simple and can be replaced with:
enough
to convince investors.
However
, based on the 2016 annual financial report (
Possible spelling mistake found.
URC
, 2017), the
You use this word too often, consider replacing it with
company
has a high debt of PHP 42, 697. 5 million, an increase of 56. 2% compared to 2015.
Possible spelling mistake found.
URC
debt has being
This phrase/word (depending on the context) can be potentially replaced with :
affected
domestic and
You use this word too often, consider replacing it with
foreign
operations, mobilizing capital becomes more difficult. This has limited the
You use this word too often, consider replacing it with
company
in attracting investment.
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IELTS essay Company Analysis Universal Robina Corporation

Essay
  American English
7 paragraphs
707 words
5.5
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 5.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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