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Popular social media bloggers and vloggers have become a significant influence for those who follow them. How do social media influencers impact on an audience's purchasing decisions? Is this a positive or negative development?

Popular social media bloggers and vloggers have become a significant influence for those who follow them. How do social media influencers impact on an audience's purchasing decisions? Is this a positive or negative development? GWrY2
More buyers are now on social media networks to look for recommendations and reviews than ever before. As a result, well-known social media bloggers and vloggers have the power to influence potential customers from the start until the stage of a purchase. Although there are some drawbacks to trusting online reviews, I would agree that there are far more benefits. There are several ways that popular influencers on social media can affect the audience's behaviour. First of all, consumers need awareness about a brand and its offering. That's where influencers came in. With their long-time reputation, buyers are likely to trust and follow bloggers recommendations. At a later stage, when people start to narrow down their choices, social media vloggers are the ones who can convince them of their choice. When seeking quality in such an overwhelming market, followers’ top choice will be an influencer's trusted products. The development in customers’ behaviour led to many positive effects. With online influencers’ reviews and recommendations, followers can easily get high-quality products. Consequently, companies start to make more profit that can contribute to a country’s economy. However, in certain situations, there are still some negative impacts on people’s shopping. When bloggers and vloggers are not transparent, their reviews can affect plenty of followers’ choices. This can, later on, affect the brand’s sales and productivity. To sum up, while I recognize the possible disadvantages of following social media influencers’ recommendations, I consider this to be a positive development overall.
More buyers are
This phrase/word (depending on the context) can be potentially replaced with :
now
on
You use this word too often, consider replacing it with
social
You use this word too often, consider replacing it with
media
networks to look for
You use this word too often, consider replacing it with
recommendations
and
You use this word too often, consider replacing it with
reviews
than ever
This phrase/word is too simple and can be replaced with:
before
.
As a result
, well-known
You use this word too often, consider replacing it with
social
You use this word too often, consider replacing it with
media
bloggers and vloggers have the power to influence potential customers from the
This phrase/word (depending on the context) can be potentially replaced with :
start
until the stage of a
This phrase/word (depending on the context) can be potentially replaced with :
purchase
. Although there are
This phrase/word is too simple and can be replaced with:
some
drawbacks to trusting online
You use this word too often, consider replacing it with
reviews
, I would
This phrase/word (depending on the context) can be potentially replaced with :
agree
that there are far more benefits.

There are several ways that popular influencers on
You use this word too often, consider replacing it with
social
You use this word too often, consider replacing it with
media
can affect the audience's
Possible spelling mistake. 'behaviour' is British English.
behaviour
.
This phrase is redundant. Consider using "first".
First of all
, consumers need awareness about a brand and its offering. That's where influencers came in. With their long-time reputation, buyers are likely to trust and follow bloggers
You use this word too often, consider replacing it with
recommendations
. At a later stage, when
This phrase/word (depending on the context) can be potentially replaced with :
people
This phrase/word (depending on the context) can be potentially replaced with :
start
to narrow down their
You use this word too often, consider replacing it with
choices
,
You use this word too often, consider replacing it with
social
You use this word too often, consider replacing it with
media
vloggers are the ones who can convince them of their
You use this word too often, consider replacing it with
choice
. When seeking quality in such an overwhelming market, followers’ top
You use this word too often, consider replacing it with
choice
will be an influencer's trusted products.

The development in customers’
Possible spelling mistake. 'behaviour' is British English.
behaviour
led to
This phrase/word is too simple and can be replaced with:
many
This phrase/word is too simple and can be replaced with:
positive
effects. With online influencers’
You use this word too often, consider replacing it with
reviews
and
You use this word too often, consider replacing it with
recommendations
, followers can
easily
This phrase/word (depending on the context) can be potentially replaced with :
get
high-quality products.
Consequently
,
This phrase/word (depending on the context) can be potentially replaced with :
companies
This phrase/word (depending on the context) can be potentially replaced with :
start
to
This phrase/word (depending on the context) can be potentially replaced with :
make
more profit that can contribute to a country’s economy.
However
, in certain situations, there are
still
This phrase/word is too simple and can be replaced with:
some
This phrase/word is too simple and can be replaced with:
negative
impacts on
This phrase/word (depending on the context) can be potentially replaced with :
people
’s shopping. When bloggers and vloggers are not transparent, their
You use this word too often, consider replacing it with
reviews
can affect
This phrase/word is too simple and can be replaced with:
plenty
of followers’
You use this word too often, consider replacing it with
choices
. This can, later on, affect the brand’s sales and productivity.

To sum up, while I recognize the possible disadvantages of following
You use this word too often, consider replacing it with
social
You use this word too often, consider replacing it with
media
influencers’
You use this word too often, consider replacing it with
recommendations
, I consider this to be a
This phrase/word is too simple and can be replaced with:
positive
development
overall
.
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IELTS essay Popular social media bloggers and vloggers have become a significant influence for those who follow them. How do social media influencers impact on an audience's purchasing decisions? Is this a positive or negative development?

Essay
  American English
4 paragraphs
245 words
This writing has been penalized,
text can't be
less than 250 words in Task 2
and less than 150 words in Task 1
5.0
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Coherence and Cohesion: 5.0
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Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
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  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
  • Answer all parts of the question
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    Present relevant ideas
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