In this day and age, going shopping has become one of the most essential demands of people’s daily life. Each person has different habits of purchasing products and there are some people who suppose that those habits are related closest to the ages of the buyers. Although I agree that ages play a vital role in making shopping decisions of many people, I still argue that there exist other factors affecting such decisions.
First of all, it is clear that a group of people who have the same age shall tend to buy certain products that are considered appropriate to their mutual hobbies. For example, youngsters between six and twelve years old would like to possess toys such as cars or Barbie dolls; while teenagers have the inclination for the technological devices on which they can download video games. Therefore, many companies have relied on this feature to launch marketing campaigns that bring billion dollars of profit, but they also use other factors because not only the ages could have influences on buying habits but also the genders and media.
Regard to the sexes, in the example mentioned above, the young male and female children will not play with similar toys as the other. The former often plays with the cars and the models of superheroes while the latter seems to spend most of their time with the dolls or plastic cooking appliances. In terms of the media, every resident is inundated with the advertisement of many means of media like television, leaflets, and radio. They will stimulate people to purchase unconsciously items, which is partly due to the stunning pictures as well as special effects.
In conclusion, categorizing customers based on their age is an effective way to investigate their shopping habits. However, there are number of factors that could create the same impact on spending habits.
In this day and
age
, going shopping has become one of the most essential demands of
people’s
daily life. Each person has
different
habits
of purchasing products and there are
some
people
who suppose that those
habits
are related
closest to the
ages
of the buyers. Although I
agree
that
ages
play a vital role in making shopping decisions of
many
people
, I
still
argue that there exist other factors affecting such decisions.
First of all
, it is
clear
that a group of
people
who have the same
age
shall tend to
buy
certain products that
are considered
appropriate to their mutual hobbies.
For example
, youngsters between six and twelve years
old
would like to possess toys such as cars or Barbie dolls; while
teenagers
have the inclination for the technological devices on which they can download video games.
Therefore
,
many
companies
have relied on this feature to launch marketing campaigns that bring
billion
dollars of profit,
but
they
also
use
other factors
because
not
only
the
ages
could have influences on buying
habits
but
also
the genders and media.
Regard to the sexes, in the example mentioned above, the young male and female children will not play with similar toys as the other. The former
often
plays with the cars and the models of superheroes while the latter seems to spend most of their time with the dolls or plastic cooking appliances. In terms of the media, every resident
is inundated
with the
advertisement of
many
means of media like television, leaflets, and radio. They will stimulate
people
to
purchase
unconsciously
items, which is partly due to the stunning pictures
as well
as special effects.
In conclusion
, categorizing customers based on their
age
is an effective way to investigate their shopping
habits
.
However
, there are
number of
factors that could create the same impact on spending
habits
.