Today, advertising plays a crutial part in every business. Many sports stars and atheletes advertise various sport related products. Although, it might result in better sales of the product, there are arguments that it can cause some peoblems. This essay examines both advantages and disadvantages of sports stars endorsing products.
To begin with, a product endorsed by a famous sport person generates a lot of sales and empolyment opportunities. By watching their star in an advertisement, people may be infulenced to buy that product. For example, Virat Kholi are famous cricketer has started endorsing MRF cricket bats, which instantly boosted the sales of the company by 30%. Furthermore, sportpersons generally advertise the product by playing their sport or by showing their skills. This encourages the youth of today to have an active and atheletic lifestyle similar to the person in advertisement.
The influence of advertisements with a famous personality in it, is significantly higher when compared to normal adverts. This leads to children forcing their parents to buy them the desired product. For instance, a recent poll conducted by Time of India states that more than 45% of parents agreed to have spending 10% more money due to sports equipment for their children. In addition to this, companies pay very huge amount to the celebrity for marketing their product. They plan to retrive this amount by increasing the price of the product, therefore, further rising the burden on parents to satisfy their loved one's desire.
In conclusion, there are various benefits for companies to which sportpersons advertise for. However, there is greater disadvantage to parents due to children forcing them to buy rather costly products, which are endorsed by the their favourite celebrity.
Today
, advertising plays a
crutial
part in every business.
Many
sports
stars and
atheletes
advertise various
sport
related
products
. Although, it might result in better sales of the
product
, there are arguments that it can cause
some
peoblems
. This essay examines both advantages and disadvantages of
sports
stars endorsing products.
To
begin
with, a
product
endorsed by a
famous
sport
person generates
a lot of
sales and
empolyment
opportunities. By watching their star in an advertisement,
people
may be
infulenced
to
buy
that
product
.
For example
,
Virat
Kholi
are
famous
cricketer has
started
endorsing MRF cricket bats, which
instantly
boosted the sales of the
company
by 30%.
Furthermore
,
sportpersons
generally
advertise the
product
by playing their
sport
or by showing their
skills
. This encourages the youth of
today
to have an active and
atheletic
lifestyle similar to the person in advertisement.
The influence of advertisements with a
famous
personality in it, is
significantly
higher when compared to normal adverts. This leads to children forcing their
parents
to
buy
them the desired
product
.
For instance
, a recent poll conducted by Time of India states that more than 45% of
parents
agreed
to have spending 10% more money due to
sports
equipment for their children.
In addition
to this,
companies
pay
very
huge amount to the celebrity for marketing their
product
. They plan to
retrive
this amount by increasing the price of the
product
,
therefore
,
further
rising the burden on
parents
to satisfy their
loved
one's desire.
In conclusion
, there are various benefits for
companies
to which
sportpersons
advertise for.
However
, there is greater disadvantage to
parents
due to children forcing them to
buy
rather
costly
products
, which
are endorsed
by
the their favourite
celebrity.
12Linking words, meeting the goal of 7 or more
19Repeated words, meeting the goal of 3 or fewer
12Mistakes