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News stories on TV and in newspapers are very often accompanied by pictures. Some people say that these pictures are more effective than words. What is your opinion about this? v.15

Television commercials and newsletters have become the first preference of many for advertisements. Many hold the view that images used in conveying an information has comparatively more impact than the ones without. I completely agree with the statement and in my essay, I will support my views by giving substantial reasons and examples. To begin with, image is the king of the promotional copy. Bright and colourful creatives used for advertising captivates attention of the public leading to escalation in the user engagement. To illustrate, it has been claimed by advertisers, ad copy is what makes or breaks the deal. Consequently, the reader would spend time going through the article shared if he/she likes the image being used and finds it intriguing. Thus, the choice of the figures used plays an essential role. Secondly, a picture speaks for a thousand words. The idea of the content is perceived by what a person sees and may continue reading the article if it is of his interest. For example, if a reader sees a news depicting a building in flames, would get to know that the message writer wants to deliver is related to a fire breakout at someplace and continue to read further if it is meaningful to him. Therefore, correct depiction is necessary to retain audience. In my opinion, effectiveness of the news stories definitely surges with the appropriate usage of image as it not only increases the views but also gives an insight about the column. This practice has been appreciated and has also increased the number of readers.

Television commercials and newsletters have become the first
 preference of This phrase/word is too simple and can be replaced with:a plethora ofa number ofnumerous
many
 for advertisements. This phrase/word is too simple and can be replaced with:a plethora ofa number ofnumerous
Many
 hold the view that You use this word too often, consider replacing it withpicturephotographlikenessformfigureappearance
images
This phrase/word (depending on the context) can be potentially replaced with :exploited
used
 in conveying an information has comparatively
 more impact than the ones without. I completely This phrase/word (depending on the context) can be potentially replaced with :acquiesce
agree
 with the statement and in my essay, I will support my views by giving substantial reasons and examples.

To This phrase/word (depending on the context) can be potentially replaced with :initiatecommence
begin
 with, You use this word too often, consider replacing it withpicturephotographlikenessformfigureappearance
image
 is the king of the promotional copy. Bright and Possible spelling mistake. ‘colourful’ is British English.colorful
colourful
 creatives This phrase/word (depending on the context) can be potentially replaced with :exploited
used
 for advertising captivates attention of the public leading to escalation in the user engagement. To illustrate, it has been claimed
 by advertisers, ad copy is what This phrase/word (depending on the context) can be potentially replaced with :createsconstructsmanufacturesproduces
makes
 or breaks the deal. Consequently
, the reader would spend time going through the article shared if he/she likes the You use this word too often, consider replacing it withpicturephotographlikenessformfigureappearance
image
 being This phrase/word (depending on the context) can be potentially replaced with :exploited
used
 and finds it intriguing. Thus
, the choice of the figures This phrase/word (depending on the context) can be potentially replaced with :exploited
used
 plays an essential role.

Secondly
, a picture speaks for a thousand words. The This phrase/word (depending on the context) can be potentially replaced with :thoughtconceptnotion
idea
 of the content is perceived
 by what a person This phrase/word (depending on the context) can be potentially replaced with :witnesses
sees
 and may continue reading the article if it is of his interest. For example
, if a reader This phrase/word (depending on the context) can be potentially replaced with :witnesses
sees
 a news depicting a building in flames, would This phrase/word (depending on the context) can be potentially replaced with :acquire
get
 to know that the message writer wants to deliver is related
 to a fire breakout at someplace and continue to read further
 if it is meaningful to him. Therefore
, correct depiction is necessary to retain audience.

In my opinion, effectiveness of the news stories definitely surges with the appropriate usage of You use this word too often, consider replacing it withpicturephotographlikenessformfigureappearance
image
 as it not This phrase/word (depending on the context) can be potentially replaced with :exclusively
only
 increases the views This phrase/word is too simple and can be replaced with:on the contrary
but
also
 gives an insight about the column. This practice has been appreciated
 and has also
 increased the number of readers. 