It has often been said that “Good news is bad news” because it does not sell newspapers. A radio station that once decided to present only good news soon found that it had gone out of business for lack of listeners. Bad news on the other hand is so common that in order to cope with it, we often simply ignore it. We have become immune to bad news and the newspapers and radio stations are aware of this.
While newspapers and TV stations may aim to report world events accurately, be they natural or human disasters, political events or the horrors of war, it is also true that their main objective is to sell newspapers and attract listeners and viewers to their stations. For this reason TV and radio stations attempt to reflect the flavour of their station by providing news broadcasts tailormade to suit their listeners’ preferences. Programmes specialising in pop music or TV soap operas focus more on local news, home issues and uptodate traffic reports. The more serious stations and newspapers like to provide “so called” objective news reports with editorial comment aimed at analysing the situation.
If it is true, then, that newspapers and TV stations are tailoring their news to their readers’ and viewers’ requirements, how can they possibly be reporting real world events in an honest and objective light? Many radio and TV stations do, in fact, report items of good news but they no longer call this news. They refer to these as human interest stories and package them in programmes specialising, for instance, in consumer affairs or local issues. Good news now comes to us in the form of documentaries the fight against children’s cancer or AIDS, or the latest developments in the fight to save the planet from environmental pollution.
It has
often
been said
that “
Good
news
is
bad
news”
because
it does not sell
newspapers
. A
radio
station
that once decided to present
only
good
news
soon
found that it had gone out of business for lack of listeners.
Bad
news
on the other hand
is
so
common that in order to cope with it, we
often
simply
ignore
it. We have become immune to
bad
news
and the
newspapers
and
radio
stations
are aware of this.
While
newspapers
and TV
stations
may aim to
report
world
events
accurately
, be they natural or human disasters, political
events
or the horrors of war, it is
also
true that their main objective is to sell
newspapers
and attract listeners and viewers to their
stations
.
For this reason
TV and
radio
stations
attempt to reflect the
flavour
of their
station
by providing
news
broadcasts
tailormade
to suit their listeners’ preferences.
Programmes
specialising
in pop music or TV soap operas focus more on local
news
, home issues and
uptodate
traffic
reports
. The more serious
stations
and
newspapers
like to provide “
so
called” objective
news
reports
with editorial comment aimed at
analysing
the situation.
If it is true, then, that
newspapers
and TV
stations
are tailoring their
news
to their readers’ and viewers’ requirements, how can they
possibly
be reporting real world
events
in an honest and objective light?
Many
radio
and TV
stations
do, in fact,
report
items of
good
news
but
they no longer call this
news
. They refer to these as human interest stories and package them in
programmes
specialising
,
for instance
, in consumer affairs or local issues.
Good
news
now
comes
to us in the form of documentaries the fight against children’s cancer or AIDS, or the latest developments in the fight to save the planet from environmental pollution.
4Linking words, meeting the goal of 7 or more
39Repeated words, meeting the goal of 3 or fewer
9Mistakes