In the world of modernization and globalization, every company wants to sell its product with maximum benefits. Some people may say that advertisements show reality of the product and others disagree. From my vintage point, an advertisement makes products seem much better than they really are. I would like to discuss few reasons for it.
The first exquisite point to be mentioned is that the advertisement company always exaggerates facts of the product. It presents only advantages related to the product not disadvantages. When people show it, though television or internet, they attract to the product and buy it. A vivid example which can be given to shed light on the subject is my own experience. Few days before, I was planning to buy food processor for my kitchen. One day, I saw an advertisement of Vidalia chopper in television. I saw it cuts every vegetable in no time. Vegetable chopping, which is a tedious task seems like a piece of cake with the Vidalia chopper. The advertisement said, ” Vidalia is the best kitchen aid ever”. I was impressed with it and bought one. After few days, the blade of chopper is not working anymore. I was trapped with that good looking advertisement. Even it is not easy to use, when it comes to clean it. I learnt that, never trust any advertisement blindly.
Another reason that deserves some words is that advertisement company uses several strategies to attract more customers. Like inviting celebrities to do represent their product in the market. In this competitive world, there are many products available, which have same use and same price. Therefore, it’s very immense for a company to come up with something different than others. They usually involve famous person related to a product. For instance, if a car company wants to attract new customer they will hire a famous car racer to do that advertisement. The racer says it’s very fast and comfortable car with many cool features. As he is already famous, his fans would believe him without any doubt. Thus, an advertisement company takes advantage of celebrities.
Although the aforementioned reasons are the first one which cross the mind at first glance. They are by no means the only reasons available. The noteworthy refreshingly intelligible stastics, revealed by a social research conducted in India, shows that eighty percent people believe that most advertisements make product seem much better than they are really. The study was done among 5000 people from different parts of the country. They were given a questionnaire form with questions related to satisfaction about the product. The result showed that people do not trust advertisement as it’s shows misguided information about the product.
To wrap up, I concur that most advertisements make product seem much better than they are really. The company uses different strategies and celebrities to promote a product in the market.
In the world of modernization and globalization, every
company
wants to sell its
product
with maximum benefits.
Some
people
may say that
advertisements
show
reality of the
product
and others
disagree. From my
vintage point
, an
advertisement
makes
products
seem
much better than they
really
are. I would like to discuss few
reasons
for it.
The
first
exquisite point to
be mentioned
is that the
advertisement
company
always exaggerates facts of the
product
. It presents
only
advantages related to the
product
not disadvantages. When
people
show
it, though television or internet, they attract to the
product
and
buy
it. A vivid example which can be
given
to shed light on the subject is my
own
experience. Few days
before
, I was planning to
buy
food processor for my kitchen. One day, I
saw
an
advertisement of
Vidalia
chopper in television. I
saw
it
cuts
every vegetable in no time. Vegetable chopping, which is a tedious task
seems
like a piece of cake with the
Vidalia
chopper. The
advertisement
said,
”
Vidalia
is the best kitchen aid ever”. I
was impressed
with it and
bought
one. After few days, the blade of chopper is not working anymore. I
was trapped
with that
good looking
advertisement
. Even it is not easy to
use
, when it
comes
to clean it. I
learnt
that, never trust any
advertisement
blindly
.
Another
reason
that deserves
some
words is that
advertisement
company
uses
several strategies to attract more customers. Like inviting celebrities to do represent their
product
in the market. In this competitive world, there are
many
products
available, which have same
use
and same price.
Therefore
, it’s
very
immense for a
company
to
come
up with something
different
than
others. They
usually
involve
famous
person related to a
product
.
For instance
, if a car
company
wants to attract new customer they will hire a
famous
car racer to do that
advertisement
. The racer says it’s
very
fast
and comfortable car with
many
cool features. As he is already
famous
, his fans would believe him without any doubt.
Thus
, an
advertisement
company
takes advantage of celebrities.
Although
the aforementioned
reasons
are the
first
one which cross the mind at
first
glance. They are by no means the
only
reasons
available. The noteworthy
refreshingly
intelligible
stastics
, revealed by a social research conducted in India,
shows
that eighty percent
people
believe that most
advertisements
make
product
seem
much better than they are
really
. The study
was done
among 5000
people
from
different
parts of the country. They were
given
a questionnaire form with questions related to satisfaction about the
product
. The result
showed
that
people
do not trust
advertisement
as it’s
shows
misguided information about the product.
To wrap up, I concur that most
advertisements
make
product
seem
much better than they are
really
. The
company
uses
different
strategies and celebrities to promote a
product
in the market.