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More and more people want to buy clothes, cars and other items with famous brands. What are the reasons? Do you think it is a positive or negative development?

More and more people want to buy famous brands of clothes, car and other items. Why is it? Do you think it is a positive or negative development? v. 1

In recent years, people have been more inclined towards buying products that are from famous brands. There are several reasons behind this, and I think this is a negative development. International household names, such as Coca-cola for beverages, BMW for cars and Apple for phones, have been globally recognized for their high quality. When people buy branded merchandise, they also buy the guarantee that what they buy performs well, lasts long or has excellent customer services. People buy iPhones knowing that those phones are relatively stable, that they will probably last for 1-2 years and that they can have them fixed almost anywhere in the world. The inclination towards famous brand names also stems from the desire for social acceptance. Everyone has a desire to fit in, and buying products that everybody knows is one way of showing that one is a part of a specific community. In my opinion, the dominance of famous brands is highly detrimental, as it obliterates healthy competition among companies. Take smartphones as an example: in recent years, the smartphones market has fallen into the hands of the two greatest moguls Apple and Samsung, leaving smaller brands or startups completely unable to sell their products. As a result, such a monopoly hinders innovations, for future trends and technology have entirely been decided by only one or two large corporations. Furthermore, several big companies such as Microsoft or Facebook have significantly driven the society in their own way, and by continuing to support those brands, we are giving them even more power and ultimately the powers those large corporations possess can be a serious threat to the government and the society as a whole. In conclusion, some people tend to buy famous brands because of their high-quality products and the feeling of fitting in. My firm conviction is that this trend is negative to smaller companies and even to the society

In recent years, You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 have been more inclined towards buying You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
products
 that are from You use this word too often, consider replacing it withhonoredpreeminentremarkableoutstandingpowerfulwell-known
famous
You use this word too often, consider replacing it withcharacterqualityvariety
brands
. There are several reasons behind this, and I This phrase/word (depending on the context) can be potentially replaced with :reckonassumebelieveconsider
think
 this is a This phrase/word is too simple and can be replaced with:adverse
negative
 development. International household names, such as Coca-cola for beverages, BMW for cars and Apple for phones, have been globally recognized for their high quality. When You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
You use this word too often, consider replacing it withpurchasebargainacquisitioninvestment
buy
 branded merchandise, they also
You use this word too often, consider replacing it withpurchasebargainacquisitioninvestment
buy
 the guarantee that what they You use this word too often, consider replacing it withpurchasebargainacquisitioninvestment
buy
 performs well, lasts long or has excellent customer services. You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
People
You use this word too often, consider replacing it withpurchasebargainacquisitioninvestment
buy
 iPhones knowing that those phones are relatively
 stable, that they will probably
 last for 1-2 years and that they can have them This phrase/word (depending on the context) can be potentially replaced with :rectified
fixed
 almost anywhere in the world. The inclination towards You use this word too often, consider replacing it withhonoredpreeminentremarkableoutstandingpowerfulwell-known
famous
You use this word too often, consider replacing it withcharacterqualityvariety
brand
 names also
 stems from the desire for social acceptance. Everyone has a desire to fit in, and buying You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
products
 that everybody knows is one way of showing that one is a part of a specific community. In my opinion, the dominance of You use this word too often, consider replacing it withhonoredpreeminentremarkableoutstandingpowerfulwell-known
famous
You use this word too often, consider replacing it withcharacterqualityvariety
brands
 is highly
 detrimental, as it obliterates healthy competition among This phrase/word (depending on the context) can be potentially replaced with :enterprisescorporations
companies
. Take smartphones as an example: in recent years, the smartphones market has fallen into the hands of the two greatest moguls Apple and Samsung, leaving smaller You use this word too often, consider replacing it withcharacterqualityvariety
brands
 or startups completely unable to sell their You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
products
. As a result
, such a monopoly hinders innovations, for future trends and technology have entirely
been decided
 by This phrase/word (depending on the context) can be potentially replaced with :exclusively
only
 one or two large corporations. Furthermore
, several This phrase/word is too simple and can be replaced with:hugeenormousgiganticvast
big
This phrase/word (depending on the context) can be potentially replaced with :enterprisescorporations
companies
 such as Microsoft or Facebook have significantly
 driven the society in their This phrase/word (depending on the context) can be potentially replaced with :possess
own
 way, and by continuing to support those You use this word too often, consider replacing it withcharacterqualityvariety
brands
, we are giving them even more power and ultimately
 the powers those large corporations possess can be a serious threat to the This phrase/word (depending on the context) can be potentially replaced with :national authoritypublic authority
government
 and the society as a whole. In conclusion
, This phrase/word is too simple and can be replaced with:a number of
some
You use this word too often, consider replacing it withcrowdfamilycommunitynationsocietypublic
people
 tend to You use this word too often, consider replacing it withpurchasebargainacquisitioninvestment
buy
You use this word too often, consider replacing it withhonoredpreeminentremarkableoutstandingpowerfulwell-known
famous
You use this word too often, consider replacing it withcharacterqualityvariety
brands
This phrase/word is too simple and can be replaced with:due to the factin light of the fact thatowing to the fact that
because
 of their high-quality You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
products
 and the feeling of fitting in. My firm conviction is that this trend is This phrase/word is too simple and can be replaced with:adverse
negative
 to smaller This phrase/word (depending on the context) can be potentially replaced with :enterprisescorporations
companies
 and even to the Please add a punctuation mark at the end of paragraphsociety.society!society?society:society,society;
society