Nowadays, advertising has become a crucial part of every business. Many well-known sports personalities advertise various sport-related products. There are a couple of benefits such as an increase in employment and children involving active lifestyle, but there are also drawbacks to be taken into consideration.
To begin with, one principal advantage of famous sportspeople advertising a sports-related product is it helps in creating jobs. Many people purchase products that are endorsed by their favorite sports person, which helps to increase the sale, thereby, generating employment. For example, MRF is endorsed by famous Indian cricket personality, Virat Kholi, which has helped the company to increase its sale of cricket bats by 25% and employment by 32%. Another advantage of brands getting endorsed by well-known sportspeople is it encourages children to indulge active lifestyle. Sports star normally advertise products by playing their game or showing their skills, which encourages children to imitate or learn the same skills by playing the desired game; thereby, avoiding a sedentary lifestyle. Overall, it helps to generate enough jobs and appeal to youths to adopt an active and healthy lifestyle.
On the other hand, one problem that can arise by sports players advertising sport-related products is it put undue pressure on parents. Children force their parents to buy the desired product by seeing their star endorsing the same, which forces parents to divide unplanned budget to satisfy children' s need. For instance, according to a recent poll, 47% of parents complained that they need to spend 10% of their unplanned expenses on sports-related products
in order to satisfy their children' s demand. Another problem that can arise is that products get expensive due to being endorsed by a celebrity. As a huge chunk of money has to be paid to celebrity, the cost is recovered from the price of the product, making it expensive. Therefore, pressure on parents and an increase in the cost of the product are a couple of disadvantages that result from celebrity endorsing sports products.
To conclude, brands getting advertised by elegant sports personalities can result in a couple of benefits, but forceful pressure on parents to buy the desired products and increase in the cost are some disadvantages that can occur.
Nowadays, advertising has become a crucial part of every business.
Many
well-known
sports
personalities advertise various sport-related
products
. There are a couple of benefits such as an
increase
in employment and
children
involving active lifestyle,
but
there are
also
drawbacks to
be taken
into consideration.
To
begin
with, one principal advantage of
famous
sportspeople advertising a sports-related
product
is it
helps
in creating jobs.
Many
people
purchase
products
that are
endorsed
by their favorite
sports
person, which
helps
to
increase
the sale, thereby, generating employment.
For example
, MRF is
endorsed
by
famous
Indian cricket personality,
Virat
Kholi
, which has
helped
the
company
to
increase
its sale of cricket bats by 25% and employment by 32%. Another advantage of brands getting
endorsed
by well-known sportspeople is it encourages
children
to indulge active lifestyle.
Sports
star
normally
advertise
products
by playing their game or showing their
skills
, which encourages
children
to imitate or learn the same
skills
by playing the desired game; thereby, avoiding a sedentary lifestyle.
Overall
, it
helps
to generate
enough
jobs and appeal to youths to adopt an active and healthy lifestyle.
On the other hand
, one problem that can arise by
sports
players advertising sport-related
products
is it put undue pressure on
parents
.
Children
force their
parents
to
buy
the desired
product
by seeing their star endorsing the same, which forces
parents
to divide unplanned budget to satisfy
children&
#039; s need.
For instance
, according to a recent poll, 47% of
parents
complained that they need to spend 10% of their unplanned expenses on sports-related
products
in
order to satisfy their
children&
#039; s demand. Another problem that can arise is that
products
get
expensive due to being
endorsed
by a celebrity. As a huge chunk of money
has to
be paid
to celebrity, the cost
is recovered
from the price of the
product
, making it expensive.
Therefore
, pressure on
parents
and an
increase
in the cost of the
product
are a couple of disadvantages that result from celebrity endorsing
sports
products.
To conclude
, brands getting advertised by elegant
sports
personalities can result in a couple of benefits,
but
forceful pressure on
parents
to
buy
the desired
products
and
increase
in the cost are
some
disadvantages that can occur.