Many people believe that the foremost method of a successful business is to have a product no one else is using. This statement is partially true there are many factors that make the business a successful venture. Lets discuss these features in detail and understand the reason for the success of a business.
The first and most important reason for the success of a business is availability of a product in all sectors of a market. This means if the product is not widely available then it would be really very difficult to sell it throughout the market. For example TATA salt is a product, which is widely available and everyone can go and buy it no matter which part of the country one is present.
Apart from making product available another reason that enables profitability in business is communicating with audience and informing the prospecting customer about the product and its key benefits. This makes the product widely known and people consider buying the product ones enough familiarity comes with it. For example TATA tea is product whose ad we all might have seen many times and also might have considered buying it and assumed it is a good product, this is because we have seen the product and know it exist.
Another factor that makes a product successful is defining very clearly who the target audience is and who do we want to focus on. This avoids extra work and wastage of resources on the area which are not profitable and not people who we dont want to target. For example, Apple is clear that it wants to create a niche brand and target the neo middle class and upper segment hence, they dont even try to pitch in to the middle class and lower class and such is the pricing and experience of the product.
In the end, we can conclude by summing up that although unique product do increases the chance of success but that is not the only way, a homogeneous product too can create a mark. To create a mark the seller should be very clear as to who to target and how to do the targeting. 
 Many
  people
 believe that the foremost method of a successful  
business
 is to have a  
product
 no one else is using. This statement is  
partially
 true there are  
many
 factors that  
make
 the  
business
 a successful venture.  
Lets
 discuss these features in detail and understand the reason for the success of a business.
The  
first
 and most  
important
 reason for the success of a  
business
 is availability of a  
product
 in all sectors of a market. This means if the  
product
 is not  
widely
 available then it would be  
really
  very
 difficult to sell it throughout the market.  
For example
 TATA salt is a  
product
, which is  
widely
 available and everyone can go and  
buy
 it no matter which part of the country one is present.
Apart from making  
product
 available another reason that enables profitability in  
business
 is communicating with audience and informing the prospecting customer about the  
product
 and its key benefits. This  
makes
 the  
product
  widely
 known and  
people
 consider buying the  
product
  ones
  enough
 familiarity  
comes
 with it.  
For example
 TATA tea is  
product
 whose ad we all might have  
seen
  many
 times and  
also
 might have considered buying it and assumed it is a  
good
  product
, this is  
because
 we have  
seen
 the  
product
 and  
know
 it exist.
Another factor that  
makes
 a  
product
 successful is defining  
very
  clearly
  who
 the  
target
 audience is and  
who
 do we want to focus on. This avoids extra work and wastage of resources on the area which are not profitable and not  
people
  who
 we  
dont
 want to  
target
.  
For example
, Apple is  
clear
 that it wants to create a niche brand and  
target
 the  
neo
 middle  
class
 and upper segment  
hence
, they  
dont
 even try to pitch in to the middle  
class
 and lower  
class
 and such is the pricing and experience of the product.
In the  
end
, we can conclude by summing up that although unique  
product
 do increases the chance of success  
but
  that is
 not the  
only
 way, a homogeneous  
product
 too can create a mark. To create a mark the seller should be  
very
  clear
 as to  
who
 to  
target
 and how to do the targeting.