In today’s modern world, globalization has its impact on almost every aspect of our lives. Many similar brands, shops and products are spread all over the world. Some people are of the opinion that this tevelopment has its advantages, while other people hold the view that it has generally a negative impact. I, however, side with the former view.
It is irrefutable that the consumers generally look for a product with a predictable quality. In this sence would the brand that is sold worldwide be more preferable compared with a local product? I believe that it would definitely win. For example, if the choice would be between the Armenian “Garoon” and internationally recognized “Adidas”, the consumers would choose the latter.
Another advantage of having trademarks and shops that have a huge chain in many countries, is that their products become more reachable to the local population. If fiew decades ago a regular Armenian consumer had to travel to Italy in order to buy Versaci shoes, today we have even two shops of this famous brand in Yerevan.
On the other side, the opponents of this view argue that the spread of well-known brands has its ecenomic pressure on the local production. The main reason for that is their cost effectiveness. Although they have similar or even higher prices than the local brands, their quality is mostly higher, as these products are designed also for the developed world. Nevertheless, I am confident that their presence will positively affect the quality of the local products to stay viable in the market.
To sum up, it can be reiterated that having branches of the same shops with same products has more advantages than disadvantages.
In
today
’s modern world, globalization has its impact on almost every aspect of our
lives
.
Many
similar
brands
,
shops
and
products
are spread
all over the world.
Some
people
are of the opinion that this
tevelopment
has its advantages, while other
people
hold the view that it has
generally
a
negative
impact. I,
however
, side with the former view.
It is irrefutable that the consumers
generally
look for a
product
with a predictable quality. In this
sence
would the
brand
that
is sold
worldwide be more preferable compared with a
local
product
? I believe that it would definitely win.
For example
, if the choice would be between the Armenian “
Garoon
” and
internationally
recognized “Adidas”, the consumers would choose the latter.
Another advantage of having trademarks and
shops
that have a huge chain in
many
countries, is that their
products
become more reachable to the
local
population. If
fiew
decades ago a regular Armenian consumer had to travel to Italy in order to
buy
Versaci
shoes,
today
we have even two
shops
of this
famous
brand
in Yerevan.
On the other side, the opponents of this view argue that the spread of well-known
brands
has its
ecenomic
pressure on the
local
production. The main reason for
that is
their
cost effectiveness
. Although they have similar or even higher prices than the
local
brands
, their quality is
mostly
higher, as these
products
are designed
also
for the developed world.
Nevertheless
, I am confident that their presence will
positively
affect the quality of the
local
products
to stay viable in the market.
To sum up, it can
be reiterated
that having branches of the same
shops
with same
products
has more advantages than disadvantages.