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Many companies sponsor sports as a way of advertising themselves. Some people think that it is a good thing, while others think that it has disadvantages. Discuss both views and give your own opinion. v.9

Sponsoring a sports person or a sporting event is a method to make the brand and the product popular and reach the customers worldwide. Though this practice has huge benefits, it has a few drawbacks as well. When companies sponsor sporting events or sports teams, organizers do not have to worry about funding. For example, major events like World Cup Football or Olympics have numerous sponsors. These companies take care of a great deal of expenses and play a huge role in making the event commercially successful. Sponsorship is also a great way for sports teams of poor nations to fund their campaigns. Without sponsorship many of these countries will not be able to send their teams to international events like Olympics. Sponsorship also enables sportspersons to earn extra income. The prospect of winning brand deals encourages many young people to take up sports as a career. On the downside, when a wrong company associates itself with a major sporting event, it can tarnish the reputation of the event. For example, it is not uncommon for tobacco or liquor companies to sponsor sporting events. Since most of the audience of such events are young people, this sends a very wrong message to the society. It is also common for sportspersons and teams to endorse soft drinks like Coca-Cola and Pepsi although they are not healthy. Furthermore, sponsorships can sometimes lead to unethical practices like match fixing. When large companies sponsor teams, they will want their team to win at any cost and for this purpose they might even buy out players of the opponent team. This practice kills the very essence of sports. Sometimes players hired by companies are get caught doing things inappropriate for their image and in this case, it hurts the reputation of the company as well. Sponsorship money may also cause players to lose focus on the game. To conclude, when companies sponsor sports events or teams both of them benefit. Businesses get the brand recognition they need and teams no longer have to worry about arranging funds. However, sometimes players endorse the wrong products or companies hire players who do more harm than good to their brand name.
Sponsoring a
You use this word too often, consider replacing it with
sports
person or a sporting
You use this word too often, consider replacing it with
event
is a method to
This phrase/word (depending on the context) can be potentially replaced with :
make
the
You use this word too often, consider replacing it with
brand
and the product popular and reach the customers worldwide. Though this practice has huge benefits, it has a few drawbacks
as well
.

When
You use this word too often, consider replacing it with
companies
You use this word too often, consider replacing it with
sponsor
sporting
You use this word too often, consider replacing it with
events
or
You use this word too often, consider replacing it with
sports
You use this word too often, consider replacing it with
teams
, organizers do not
This phrase/word is too simple and can be replaced with:
have to
worry about funding.
For example
, major
You use this word too often, consider replacing it with
events
like World Cup Football or Olympics have numerous
You use this word too often, consider replacing it with
sponsors
. These
You use this word too often, consider replacing it with
companies
take care of a great deal of expenses and play a huge role in making the
You use this word too often, consider replacing it with
event
commercially
successful.
You use this word too often, consider replacing it with
Sponsorship
is
also
a great way for
You use this word too often, consider replacing it with
sports
You use this word too often, consider replacing it with
teams
of poor nations to fund their campaigns. Without
You use this word too often, consider replacing it with
sponsorship
This phrase/word is too simple and can be replaced with:
many
of these countries will not be able to
This phrase/word (depending on the context) can be potentially replaced with :
send
their
You use this word too often, consider replacing it with
teams
to international
You use this word too often, consider replacing it with
events
like Olympics.
You use this word too often, consider replacing it with
Sponsorship
also
enables
Possible spelling mistake found.
sportspersons
to earn extra income. The prospect of winning
You use this word too often, consider replacing it with
brand
deals encourages
This phrase/word is too simple and can be replaced with:
many
young
This phrase/word (depending on the context) can be potentially replaced with :
people
to take up
You use this word too often, consider replacing it with
sports
as a career.

On the downside, when a
This phrase/word is too simple and can be replaced with:
wrong
You use this word too often, consider replacing it with
company
associates itself with a major sporting
You use this word too often, consider replacing it with
event
, it can tarnish the reputation of the
You use this word too often, consider replacing it with
event
.
For example
, it is not uncommon for tobacco or liquor
You use this word too often, consider replacing it with
companies
to
You use this word too often, consider replacing it with
sponsor
sporting
You use this word too often, consider replacing it with
events
. Since most of the audience of such
You use this word too often, consider replacing it with
events
are young
This phrase/word (depending on the context) can be potentially replaced with :
people
, this
This phrase/word (depending on the context) can be potentially replaced with :
sends
a
This phrase/word is too simple and can be replaced with:
very
This phrase/word is too simple and can be replaced with:
wrong
message to the society. It is
also
common for
Possible spelling mistake found.
sportspersons
and
You use this word too often, consider replacing it with
teams
to endorse soft drinks like Coca-Cola and Pepsi although they are not healthy.
Furthermore
,
You use this word too often, consider replacing it with
sponsorships
can
This phrase/word (depending on the context) can be potentially replaced with :
sometimes
lead to unethical practices like match fixing. When large
You use this word too often, consider replacing it with
companies
You use this word too often, consider replacing it with
sponsor
You use this word too often, consider replacing it with
teams
, they will want their
You use this word too often, consider replacing it with
team
to win at any cost and for this purpose they might even
This phrase/word (depending on the context) can be potentially replaced with :
buy
out
You use this word too often, consider replacing it with
players
of the opponent
You use this word too often, consider replacing it with
team
. This practice kills the
This phrase/word is too simple and can be replaced with:
very
essence of
You use this word too often, consider replacing it with
sports
.
This phrase/word (depending on the context) can be potentially replaced with :
Sometimes
You use this word too often, consider replacing it with
players
hired by
You use this word too often, consider replacing it with
companies
are
This phrase/word (depending on the context) can be potentially replaced with :
get
caught doing things inappropriate for their image and
in this case
, it hurts the reputation of the
You use this word too often, consider replacing it with
company
as well
.
You use this word too often, consider replacing it with
Sponsorship
money may
also
cause
You use this word too often, consider replacing it with
players
to lose focus on the game.

To conclude
, when
You use this word too often, consider replacing it with
companies
You use this word too often, consider replacing it with
sponsor
You use this word too often, consider replacing it with
sports
You use this word too often, consider replacing it with
events
or
You use this word too often, consider replacing it with
teams
both of them benefit. Businesses
This phrase/word (depending on the context) can be potentially replaced with :
get
the
You use this word too often, consider replacing it with
brand
recognition they need and
You use this word too often, consider replacing it with
teams
no longer
This phrase/word is too simple and can be replaced with:
have to
worry about arranging funds.
However
,
This phrase/word (depending on the context) can be potentially replaced with :
sometimes
You use this word too often, consider replacing it with
players
endorse the
This phrase/word is too simple and can be replaced with:
wrong
products or
You use this word too often, consider replacing it with
companies
hire
You use this word too often, consider replacing it with
players
who do more harm than
This phrase/word (depending on the context) can be potentially replaced with :
good
to their
You use this word too often, consider replacing it with
brand
name.
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IELTS essay Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion

Essay
  American English
4 paragraphs
363 words
6.0
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.5
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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