ln the highly competitive era of today, marketers such as restaurants and supermarkets have realized the
marketing opportunity offered by schools and so are giving money to schools. Even though the
administrators of schools are using that money to raise funds for school activities, this is definitely
disadvantageous for school children.
To begin with, adverts of fast foods and their availability within school premises would help to develop
children's taste for such foods. This can increase problems like obesity, which in turn is the root cause of
many other health issues among children. As it is, children today have sedentary lifestyles, which makes it
imperative that healthier food options should be made available to them. The welfare of students should
be the top priority of schools and they should not fall in the bait of these companies for monetary benefits.
Secondly, such commercial intrusions within the academic environment can promote consumerism. For
instance, if schools promote advertisements of any products like toys or computer games from
supermarkets through educational materials, billboards or school television, children would think that they
have the approval of teachers and school authorities. Consequently, these vulnerable children pester their
parents to buy those products, which can upset the family budget. This is a very vivid example of how
commercialization of schools can promote materialism in children.
Supporters of such practices claim that the money such companies give for promoting their products inside
the campus, helps financially-strapped schools to buy library books or improve sports facilities. They claim
that children benefit from the additional resources and facilities that schools can afford due to such
funding. What they fail to see is that commercial intrusions are already present in children's lives these
days and there is no scope for more.
To sum up, it is definitely a negative development to use schools to advertise their products as this may
lead to unhealthy eating and a materialistic attitude in children
ln
the
highly
competitive era of
today
, marketers such as restaurants and supermarkets have realized the
marketing opportunity offered by
schools
and
so
are giving money to
schools
.
Even though
the
administrators of
schools
are using that money to raise funds for
school
activities, this is definitely
disadvantageous for
school
children.
To
begin
with, adverts of
fast
foods and their availability within
school
premises would
help
to develop
children's taste for such foods. This can increase problems like obesity, which in turn is the root cause of
many
other health issues among
children
. As it is,
children
today
have sedentary lifestyles, which
makes
it
imperative that healthier food options should
be made
available to them. The welfare of students should
be the top priority of
schools and
they should not fall in the bait of these
companies
for monetary benefits.
Secondly
, such commercial intrusions within the academic environment can promote consumerism. For
instance, if
schools
promote advertisements of any
products
like toys or computer games from
supermarkets through educational materials, billboards or
school
television,
children
would
think
that they
have the approval of teachers and
school
authorities.
Consequently
, these vulnerable
children
pester their
parents to
buy
those
products
, which can upset the family budget. This is a
very
vivid example of how
commercialization of
schools
can promote materialism in children.
Supporters of such practices claim that the money such
companies
give for promoting their
products
inside
the campus,
helps
financially
-strapped
schools
to
buy
library books or
improve
sports facilities. They claim
that
children
benefit from the additional resources and facilities that
schools
can afford due to such
funding. What they fail to
see
is that commercial intrusions are already present in children's
lives
these
days and there is no scope for more.
To sum up, it is definitely a
negative
development to
use
schools
to advertise their
products
as this may
lead to unhealthy eating and a materialistic attitude in
children