Boycotting company products or services of a company is an efficient way to bring change because of the care about reputation. A famous story through the years is that of Rosa Parks, who in 1955 refused to stand and leave a bus seat for a white passenger. It was a requirement at that time. A civil rights activist called Jo Ann Robinson organized a Monday boycott against Montgomery Bus Company. It went on for a year attracting the likes of Martin Luther King Jr till the segregation laws in bases were declared unconstitutional. Since then boycotting a company became an effective way of bringing change.
Boycotting a company succeeds if it has a good reputation that is beginning to decline. Enough negative press report that a boycott generates can make a company shudder and agree to demanded changes. The negative publicity will cause a drop in the stock prices if the company does not act. It will finally agree to demands to prevent a possible collapse and save face. Boycott organizers might be ready to sustain it for many months until the management realizes the gravity of a boycott.
Boycotting
company
products or services of a
company
is an efficient way to bring
change
because
of the care about reputation. A
famous
story through the years is that of Rosa Parks, who in 1955 refused to stand and
leave
a bus seat for a white passenger. It was a requirement at that time. A civil rights activist called Jo Ann Robinson organized a Monday
boycott
against Montgomery Bus
Company
. It went on for a year attracting the likes of Martin Luther King Jr till the segregation laws in bases
were declared
unconstitutional.
Since
then boycotting a
company
became an effective way of bringing
change
.
Boycotting a
company
succeeds if it has a
good
reputation
that is
beginning to decline.
Enough
negative
press report that a
boycott
generates can
make
a
company
shudder and
agree
to demanded
changes
. The
negative
publicity will cause a drop in the stock prices if the
company
does not act. It will
finally
agree
to
demands
to
prevent
a possible collapse and save face.
Boycott
organizers might be ready to sustain it for
many
months until the management realizes the gravity of a
boycott
.