LG is an electronics multinational company in South Korea which deals with electronic goods. LG brand is identified by LG logo that is visually expressing it to be Delightfully Smart with a slogan of “Life’s Good”. The letters L & G are surrounded by a circle represents the emphasis on Humanity. Its logo symbolizes four things – world, future, youth, and technology. This logo not only uniquely identifies the Corporate Identity for LG but also remembered by the customers. Brand messages are created and communicated which resulted in brand awareness.
In the recent days, LG has also updated its positioning strategy and its brand image to a smarter brand with a smarter face. LG's product launch is more technologically advanced, just as the items it has introduced. LG creates product range from home appliances and air solutions to mobile communications, home entertainment and vehicle components. It is among the market leader of flat panel TVs, washing machines, refrigerators and a variety of electronic home appliances.
Apart from that LG focuses heavily on marketing and spends a large amount on product placement. LG not only advertises its products through a variety of channels, including traditional and digital media, but also through social media. Furthermore, LG has prioritized connecting with customers. It collects feedback from them in order to improve its brand strategy and experience. It is part of a move to build brand loyalty.
LG is an electronics multinational
company
in South Korea which deals with electronic
goods
. LG
brand
is identified
by LG logo
that is
visually
expressing it to be
Delightfully
Smart with a slogan of “Life’s
Good
”. The letters L & G
are surrounded
by a circle represents the emphasis on Humanity. Its logo symbolizes four things
–
world, future, youth, and technology. This logo not
only
uniquely
identifies the Corporate Identity for LG
but
also
remembered by the customers.
Brand
messages
are created
and communicated which resulted in
brand
awareness.
In the recent days, LG has
also
updated its positioning strategy and its
brand
image to a smarter
brand
with a smarter face. LG's
product
launch is more
technologically
advanced,
just
as the items it has introduced. LG creates
product
range from home appliances and air solutions to mobile communications, home entertainment and vehicle components. It is among the market leader of flat panel TVs, washing machines, refrigerators and a variety of electronic home appliances.
Apart from that LG focuses
heavily
on marketing and spends a large amount on
product
placement. LG not
only
advertises its
products
through a variety of channels, including traditional and digital media,
but
also
through social media.
Furthermore
, LG has prioritized connecting with customers. It collects feedback from them in order to
improve
its
brand
strategy and experience. It is part of a
move
to build
brand
loyalty.