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In the last couple of decades, advertising has become ubiquitous, permeating every aspect of our lives.

In the last couple of decades, advertising has become ubiquitous, permeating every aspect of our lives. PrOaE
In the last couple of decades, advertising has become ubiquitous, permeating every aspect of our lives. While some people claim that it has an immense influence on our purchasing habits, others disagree, saying that we have stopped noticing it due to overexposure. In this essay, | will discuss both these views and agree with the latter. On the one hand, it can be argued that advertising is extremely successful at causing people to make a purchase. Marketing specialists apply highly effective persuasive techniques, such as offering discounts or showing multiple pictures of happy people, which affect people’s behavior as they appeal to basic human nature. For example, when a customer sees a limited offer, they are likely to buy the advertised item because they think they can save some money or obtain a unique product, both of which are fundamental desires most people have. This shows that people easily respond to advertising, making purchases they have not planned. On the other hand, there is an opinion that people have started to ignore advertising since they are bombarded with it. This can be explained by the fact that people usually tend to stop reacting to repetitive stimuli. On top of that, most posters and commercials are shown in predictable places and at predictable times, which means that people can quickly shift their focus, directing it at their own interests. For example, an experienced internet user expects to see banners on a website and can thus avoid looking at them, focusing solely on their goals. It can therefore be argued that even with considerable manipulative powers, advertising can fail to reach its target as people have learned not to engage with it. To conclude, while it may be true that advertising can have a significant impact on people, it can only do so if it reaches them. | therefore believe that it has lost its effectiveness due to the fact that people have become immune to the exposure.
In the last couple of decades, advertising has become ubiquitous, permeating every aspect of our
This phrase/word (depending on the context) can be potentially replaced with :
lives
. While
This phrase/word is too simple and can be replaced with:
some
You use this word too often, consider replacing it with
people
claim that it has an immense influence on our purchasing habits, others disagree, saying that we have
This phrase/word (depending on the context) can be potentially replaced with :
stopped
noticing it due to overexposure. In this essay, | will discuss both these views and
This phrase/word (depending on the context) can be potentially replaced with :
agree
with the latter.

On the one hand, it can
be argued
that advertising is
extremely
successful at causing
You use this word too often, consider replacing it with
people
to
This phrase/word (depending on the context) can be potentially replaced with :
make
a
This phrase/word (depending on the context) can be potentially replaced with :
purchase
. Marketing specialists apply
highly
effective persuasive techniques, such as offering discounts or showing multiple pictures of happy
You use this word too often, consider replacing it with
people
, which affect
You use this word too often, consider replacing it with
people’s
behavior as they appeal to basic human nature.
For example
, when a customer
This phrase/word (depending on the context) can be potentially replaced with :
sees
a limited offer, they are likely to
This phrase/word (depending on the context) can be potentially replaced with :
buy
the advertised item
This phrase/word is too simple and can be replaced with:
because
they
This phrase/word (depending on the context) can be potentially replaced with :
think
they can save
This phrase/word is too simple and can be replaced with:
some
money or obtain a unique product, both of which are fundamental desires most
You use this word too often, consider replacing it with
people
have. This
This phrase/word (depending on the context) can be potentially replaced with :
shows
that
You use this word too often, consider replacing it with
people
easily
respond to advertising, making
This phrase/word (depending on the context) can be potentially replaced with :
purchases
they have not planned.

On the other hand
, there is an opinion that
You use this word too often, consider replacing it with
people
have
This phrase/word (depending on the context) can be potentially replaced with :
started
to
This phrase/word (depending on the context) can be potentially replaced with :
ignore
advertising since they
are bombarded
with it. This can be
This phrase/word (depending on the context) can be potentially replaced with :
explained
by the fact that
You use this word too often, consider replacing it with
people
usually
tend to
This phrase/word (depending on the context) can be potentially replaced with :
stop
reacting to repetitive stimuli.
On top of that
, most posters and commercials
are shown
in predictable places and at predictable times, which means that
You use this word too often, consider replacing it with
people
can
quickly
shift

their focus, directing it at their
This phrase/word (depending on the context) can be potentially replaced with :
own
interests.
For example
, an experienced internet user
This phrase/word (depending on the context) can be potentially replaced with :
expects
to
This phrase/word (depending on the context) can be potentially replaced with :
see
banners on a website and can
thus
avoid looking at them, focusing
solely
on their goals. It can
therefore
be argued
that even with considerable manipulative powers, advertising can fail to reach its target as
You use this word too often, consider replacing it with
people
have learned not to engage with it.

To conclude
, while it may be true that advertising can have a significant impact on
You use this word too often, consider replacing it with
people
, it can
This phrase/word (depending on the context) can be potentially replaced with :
only
do
This phrase/word is too simple and can be replaced with:
so
if it reaches them. |
therefore
believe that it has lost its effectiveness due to the fact that
You use this word too often, consider replacing it with
people
have become immune to the exposure.
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IELTS essay In the last couple of decades, advertising has become ubiquitous, permeating every aspect of our lives.

Essay
  American English
4 paragraphs
326 words
6.5
Overall Band Score
Coherence and Cohesion: 6.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 7.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
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    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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