In recent years, the most popular way for companies to sell products is through advertisements and they often use television, radio, newspaper to promote that their items are new. This essay will show the reasons why this trend happens and the benefits that businesses can gain from this marketing strategy.
The first reason why businesses usually promote that their products are new is due to the fact that they want to attract customers’ attention. In buyers’ mindset, they always think that most new things are more quality because these items have just been created with the latest manufacturing processes and these items will give buyers new experiences. Another reason is that businesses want to make difference from their competitors. In the modern world, plenty of companies are established that lead to the market will be more competitive. If a company does not renew its products, customers will switch to buy products from competitors.
The phenomenon of emphasizing products through advertising gains a large number of advantages, which may generate profit for companies. It can be denied that the demands of buyers change from time to time. Therefore, if a company launches a new product that catches up with changing customer tastes, customers will buy products. For instance, Apple always updates their iPhone each year and advertises those new items through several media such as YouTube advertisements, Twitter, Facebook, … As a result, Apple can easily draw customers' attention from many different countries and their sale volume increase significantly per year. Moreover, when their advertisements become viral, they can approach different kinds of target customers. Thus, businesses not only survive in a competitive world but also become market leaders in this industry.
In conclusion, the way that businesses use advertisements to emphasize that their items are new is given a positive development for customers and companies. This can be a great opportunity for companies to improve sales and achieve success in the modern business world.
In recent years, the most popular way for
companies
to sell
products
is through
advertisements and
they
often
use
television, radio, newspaper to promote that their
items
are
new
. This essay will
show
the reasons why this trend happens and the benefits that
businesses
can gain from this marketing strategy.
The
first
reason why
businesses
usually
promote that their
products
are
new
is due to the fact that they want to attract
customers’
attention. In buyers’ mindset, they always
think
that most
new
things are more quality
because
these
items
have
just
been created
with the latest manufacturing processes and these
items
will give buyers
new
experiences. Another reason is that
businesses
want to
make
difference from their competitors. In the modern world,
plenty
of
companies
are established
that lead to the market will be more competitive. If a
company
does not renew its
products
,
customers
will switch to
buy
products
from competitors.
The phenomenon of emphasizing
products
through advertising gains
a large number of
advantages, which may generate profit for
companies
. It can
be denied
that the demands of buyers
change
from time to time.
Therefore
, if a
company
launches a
new
product
that catches up with changing
customer
tastes,
customers
will
buy
products
.
For instance
, Apple always updates their iPhone each year and advertises those
new
items
through several media such as YouTube
advertisements
, Twitter, Facebook, …
As a result
, Apple can
easily
draw customers' attention from
many
different
countries and their sale volume increase
significantly
per year.
Moreover
, when their
advertisements
become viral, they can approach
different
kinds of target
customers
.
Thus
,
businesses
not
only
survive in a competitive world
but
also
become market leaders in this industry.
In conclusion
, the way that
businesses
use
advertisements
to emphasize that their
items
are
new
is
given
a
positive
development for
customers
and
companies
. This can be a great opportunity for
companies
to
improve
sales and achieve success in the modern
business
world.