A number of local brick-and-mortar stores have closed lately because consumers prefer shopping in large malls increasingly more. Even though in theory smaller shops have the opportunity to move to malls, in reality it is not possible for them to sustain ruthless competition there, which brings the national economy to the brink of failure in the long run.
The real estate market is saturated with huge shiny shopping malls that have proved to yield record profits compared to traditional local shops. It is for the reason that malls offer a much more streamlined shopping experience to consumers - allowing to make various kinds of purchases in one place without travelling across the city. However, with this seemingly advantageous opportunity customers are also manipulated by the carefully curated atmosphere in shopping centres that coaxes them into buying much more than planned or needed. Take a standard mall as an example - one can usually find there a food court, attractions for children, a long array of boutiques and a cinema only to entice consumers to stay longer and spend more.
At the same time, conventional stores constitute the basis of the national economy, providing possibilities of self-realization for entrepreneurs who otherwise would not want to be regularly employed by a corporation. Furthermore, should consumers seek a diverse choice of products, it is not a good idea to shop in a mall where merchandise looks very similar across major brands. To illustrate, brick-and-mortar stores offer niche items that are much less likely to be worn by the majority of citizens like Zara clothes.
In conclusion, there has been a negative trend for trade monopolisation because of the worsening rivalry local shops have to face from large brands. Hence, the closure of high street stores will result in consumers having to spend overall more money on shopping, while not necessarily being provided with a larger choice of goods.
A number of local brick-and-mortar
stores
have closed lately
because
consumers
prefer
shopping
in large
malls
increasingly
more.
Even though
in theory smaller
shops
have the opportunity to
move
to
malls
, in reality it is not possible for them to sustain ruthless competition there, which brings the national economy to the brink of failure in the long run.
The real estate market
is saturated
with huge shiny
shopping
malls
that have proved to yield record profits compared to traditional local
shops
. It is for the reason that
malls
offer a much more streamlined
shopping
experience to
consumers
-
allowing to
make
various kinds of
purchases
in one place without travelling across the city.
However
, with this
seemingly
advantageous opportunity customers are
also
manipulated by the
carefully
curated atmosphere in
shopping
centres
that coaxes them into buying much more than planned or needed. Take a standard
mall
as an example
-
one can
usually
find there a food court, attractions for children, a long array of boutiques and a cinema
only
to entice
consumers
to stay longer and spend more.
At the same time, conventional
stores
constitute the basis of the national economy, providing possibilities of self-realization for entrepreneurs who
otherwise
would not want to be
regularly
employed by a corporation.
Furthermore
, should
consumers
seek a diverse choice of products, it is not a
good
idea
to
shop
in a
mall
where merchandise looks
very
similar across major brands. To illustrate, brick-and-mortar
stores
offer niche items that are much less likely to
be worn
by the majority of citizens like Zara clothes.
In conclusion
, there has been a
negative
trend for trade
monopolisation
because
of the worsening rivalry local
shops
have to
face from large brands.
Hence
, the closure of high street
stores
will result in
consumers
having to spend
overall
more money on
shopping
, while not
necessarily
being provided
with a larger choice of
goods
.