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In recent years, customers have become more attracted to purchasing items from famous brands. There are several reasons behind this trend and although the positive aspects are visible, its drawbacks appear more significant.

In recent years, customers have become more attracted to purchasing items from famous brands. There are several reasons behind this trend and although the positive aspects are visible, its drawbacks appear more significant. There are a number of reasons leading to this trend. First, as the globalization spreads, and the living standards improve, the significant changes on consumers’ shopping brands can easily be observed: the rich want to flaunt their weath by acquiring a huge number of well-know brands’ products to satisfy their vanity and lavish lifestyle. In fact, a recent survey shows that 50% of high-class people in Vietnam have a large collection of unused products bought solely for prestige. Second, the effects of advertisements are a crucial factor that encourages individuals to pay for luxurious items. Many big companies make considerable investments in commercials staring famous actors, singers and influencers as ambassadors in order to attract more buyers since many fans are willing to empty their wallet on clothes and accessories that are similar to their idols’. Although there are certain benefits from this trend, its drawbacks are more significant. First, the expansion of large companies would be a barrier for many start-up brands as these corporations might try to dominate and eliminate smaller one in order to maintain their positions. As a result, these new brands may find it hard to secure a place in the market which would ultimately lead to a high probability of bankruptcy. Second, while clients would choose to buy authentic goods from well-known brands, unethical distributors would see this as an opportunity to gain profit by selling fake and low-quality products to their customers. As a consequence, not only will well-known brands suffer a decrease in revenue but the customers would also have to use potentially dangerous products that could result in serious injuries. In conclusion, the tendency towards using items from famous brands mostly come from users’ demand for showing their wealth and social positions. However, this trend is disadvantageous to both businesses and individuals.

In recent years, customers have become more attracted to purchasing items from This phrase/word is too simple and can be replaced with:well-known
famous
You use this word too often, consider replacing it withcharacterqualityvariety
brands
. There are several reasons behind this You use this word too often, consider replacing it withdirectiontendencymovement
trend
 and although the This phrase/word is too simple and can be replaced with:beneficial
positive
 aspects are visible, its drawbacks appear more significant.

There are a number of reasons leading to this You use this word too often, consider replacing it withdirectiontendencymovement
trend
. First
, as the globalization spreads, and the living standards This phrase/word (depending on the context) can be potentially replaced with :ameliorate
improve
, the significant This phrase/word (depending on the context) can be potentially replaced with :altersadjusts
changes
 on consumers’ shopping You use this word too often, consider replacing it withcharacterqualityvariety
brands
 can easily
be observed
: the rich want to flaunt their Possible spelling mistake found.deathwealthHeathheathwrathwreath
weath
 by acquiring a huge number of well-know You use this word too often, consider replacing it withcharacterqualityvariety
brands’
You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
products
 to satisfy their vanity and lavish lifestyle. In fact, a recent survey This phrase/word (depending on the context) can be potentially replaced with :demonstratesportraysindicatesdisplays
shows
 that 50% of high-This phrase/word (depending on the context) can be potentially replaced with :coursetraining
class
This phrase/word (depending on the context) can be potentially replaced with :individualsnationsociety
people
 in Vietnam have a large collection of unused You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
products
This phrase/word (depending on the context) can be potentially replaced with :purchased
bought
solely
 for prestige. Second, the effects of advertisements are a crucial factor that encourages individuals to pay for luxurious items. This phrase/word is too simple and can be replaced with:a plethora ofa number ofnumerous
Many
This phrase/word is too simple and can be replaced with:hugeenormousgiganticvast
big
This phrase/word (depending on the context) can be potentially replaced with :enterprisescorporations
companies
This phrase/word (depending on the context) can be potentially replaced with :createconstructmanufactureproduce
make
 considerable investments in commercials staring This phrase/word is too simple and can be replaced with:well-known
famous
 actors, singers and influencers as ambassadors in order to attract more buyers since This phrase/word is too simple and can be replaced with:a plethora ofa number ofnumerous
many
 fans are willing to empty their wallet on clothes and accessories that are similar to their idols’.

Although there are certain benefits from this You use this word too often, consider replacing it withdirectiontendencymovement
trend
, its drawbacks are more significant. First
, the expansion of large This phrase/word (depending on the context) can be potentially replaced with :enterprisescorporations
companies
 would be a barrier for This phrase/word is too simple and can be replaced with:a plethora ofa number ofnumerous
many
This phrase/word (depending on the context) can be potentially replaced with :initiate
start
-up You use this word too often, consider replacing it withcharacterqualityvariety
brands
 as these corporations might try to dominate and eliminate smaller one in order to maintain their positions. As a result
, these new You use this word too often, consider replacing it withcharacterqualityvariety
brands
 may find it This phrase/word (depending on the context) can be potentially replaced with :arduous
hard
 to secure a place in the market which would ultimately
 lead to a high probability of bankruptcy. Second, while clients would choose to This phrase/word (depending on the context) can be potentially replaced with :purchase
buy
 authentic This phrase/word (depending on the context) can be potentially replaced with :productscommoditiesmerchandises
goods
 from well-known You use this word too often, consider replacing it withcharacterqualityvariety
brands
, unethical distributors would This phrase/word (depending on the context) can be potentially replaced with :witness
see
 this as an opportunity to gain profit by selling fake and low-quality You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
products
 to their customers. As a consequence, not This phrase/word (depending on the context) can be potentially replaced with :exclusively
only
 will well-known You use this word too often, consider replacing it withcharacterqualityvariety
brands
 suffer a decrease in revenue This phrase/word is too simple and can be replaced with:on the contrary
but
 the customers would also
This phrase/word is too simple and can be replaced with:ought to
have to
This phrase/word (depending on the context) can be potentially replaced with :exploit
use
potentially
This phrase/word is too simple and can be replaced with:hazardousrisky
dangerous
You use this word too often, consider replacing it withcommodityprofitbrandworkamountcrop
products
 that could result in serious injuries.

In conclusion
, the tendency towards using items from This phrase/word is too simple and can be replaced with:well-known
famous
You use this word too often, consider replacing it withcharacterqualityvariety
brands
mostly
This phrase/word (depending on the context) can be potentially replaced with :approacharrive
come
 from users’ demand for showing their wealth and social positions. However
, this You use this word too often, consider replacing it withdirectiontendencymovement
trend
 is disadvantageous to both businesses and individuals. 