Medical treatments have a remarkable influence in doctor prescription and the consumption of the pharmaceutical companies. It is probably no surprise that drugs companies spend billions annually on influencing prescribers.
To begin with, many sales representatives visit individual doctors to make a direct marketing by giving brief information about their products and bringing some small gifts (usually less than 100 dollars). Today the method seems to change when these gifts typically are educational materials or small medical devices that the doctors can use when seeing patient or benefit for patient. Besides, instead of buying gifts, there is a wide collaboration between doctors, drugs prescribers and the companies which can easily be seen – a health conference or workshop. A seminar with a legit doctors can create a substantial attraction which can be useful in marketing the new products and bring it closer to the consume markets. Moreover, some companies even provide the opportunity to do chemistry experiment and research medicine for hospital to enlarge the chances for their products to get involve in the prescriptions.
The overuse of detailed marketing for doctors and drugs prescribers leads to a wide range of effect for not only patient’s treatment but also the healthy competition among pharmaceutical companies. First of all, by taking advantages of funding doctors, the overprescribing situation become a widely significant issue that affect the process of treating. Prescribing too much needless medicine and supplements will increase the cost of treatment, which is breeding the unaffordable for patients to approach the useful treating products. This problem can take away the chances for people who are unable to pay for fees to receive the suitable treatment services. In addition, some companies which are merely focusing on researching and preparing in laboratory are scarcely to achieve the opportunity to approach customers and providers.
In conclusion, it is essential for doctors and prescribers to have a clearly considerable sightline in the pharmaceutical market so that they can provide for their patients the best treatment with the best products.
Medical
treatments
have a remarkable influence in
doctor
prescription and the consumption of the pharmaceutical
companies
. It is
probably
no surprise that drugs
companies
spend billions
annually
on influencing prescribers.
To
begin
with,
many
sales representatives visit individual
doctors
to
make
a direct marketing by giving brief information about their
products
and bringing
some
small
gifts (
usually
less than 100 dollars).
Today
the method seems to
change
when these gifts
typically
are educational materials or
small
medical devices that the
doctors
can
use
when seeing
patient
or benefit for
patient
.
Besides
,
instead
of buying gifts, there is a wide collaboration between
doctors
, drugs prescribers and the
companies
which can
easily
be
seen
–
a health conference or workshop. A seminar with a legit
doctors
can create a substantial attraction which can be useful in marketing the new
products
and bring it closer to
the consume
markets.
Moreover
,
some
companies
even provide the opportunity to do chemistry experiment and research medicine for hospital to enlarge the chances for their
products
to
get
involve in the prescriptions.
The overuse of detailed marketing for
doctors
and drugs prescribers leads to a wide range of effect for not
only
patient’s
treatment
but
also
the healthy competition among pharmaceutical
companies
.
First of all
, by taking advantages of funding
doctors
, the
overprescribing
situation become a
widely
significant issue that affect the process of treating. Prescribing too much needless medicine and supplements will increase the cost of
treatment
, which is breeding the unaffordable for
patients
to approach the useful treating
products
. This problem can take away the chances for
people
who are unable to pay for fees to receive the suitable
treatment
services.
In addition
,
some
companies
which are
merely
focusing on researching and preparing in laboratory are
scarcely
to achieve the opportunity to approach customers and providers.
In conclusion
, it is essential for
doctors
and prescribers to have a
clearly
considerable
sightline
in the pharmaceutical market
so
that they can provide for their
patients
the best
treatment
with the best
products
.