As a result of population growth, there has been an increase in food production. Due to the advancements in the industry, the use of food additives has increased too. Although price had influence on food choices, nowadays factors that affect the customer’s purchasing decisions has changed because of chemical additives that are found in food.
In the past few years, individuals have little time to prepare food so companies were encouraged to produce ready and semi-ready foods under poor and unhygienic circumstances. These eating habits led to serious digestive disorders, respiratory problems and even skin problems. For that reason, people are mostly focused on how the foods have been produced instead of paying attention to the prices.
There are also other factors that influence people when buying food including diets, sensory aspects and cultural influences. Ingredients in the food is really important while deciding what to buy for many people including vegans, vegetarians and allergic individuals. Vegans and vegetarians check the ingredients list to see if it contains animal derived products, however nowadays it is easier as many supermarkets are labelling their products as vegan or vegetarian.
To Hindus, cow is a sacred animal so they don’t eat beef. In Judaism and Islam, it is prohibited to eat pork and its products. These examples illustrate how culture influences the food choices. Taste is also a major influence on food behaviour. Taste includes appearance, smell and texture of the food. From childhood we develop preferences towards food and they can be changed over time.
In conclusion, price might influence consumer’s purchasing choice, however people tend to pay more attention to the production environments. Other than price, there are also other important factors that affect food choices.
As a result
of population growth, there has been an increase in
food
production. Due to the advancements in the industry, the
use
of
food
additives has increased too. Although price had
influence
on
food
choices
, nowadays factors that affect the customer’s purchasing decisions has
changed
because
of chemical additives that
are found
in food.
In the past few years, individuals have
little
time to prepare
food
so
companies
were encouraged
to produce ready and semi-ready
foods
under poor and unhygienic circumstances. These eating habits led to serious digestive disorders, respiratory problems and even skin problems. For that reason,
people
are
mostly
focused on how the
foods
have
been produced
instead
of paying attention to the prices.
There are
also
other factors that
influence
people
when buying
food
including diets, sensory aspects and cultural
influences
. Ingredients in the
food
is
really
important
while deciding what to
buy
for
many
people
including vegans, vegetarians and allergic individuals. Vegans and vegetarians
check
the ingredients list to
see
if it contains animal derived products,
however
nowadays it is easier as
many
supermarkets are labelling their products as vegan or vegetarian.
To Hindus, cow is a sacred animal
so
they don’t eat beef. In Judaism and Islam, it
is prohibited
to eat pork and its products. These examples illustrate how culture
influences
the
food
choices
. Taste is
also
a major
influence
on
food
behaviour
. Taste includes appearance, smell and texture of the
food
. From
childhood we
develop preferences towards
food and
they can be
changed
over time.
In conclusion
, price might
influence
consumer’s purchasing
choice
,
however
people
tend to pay more attention to the production environments. Other than price, there are
also
other
important
factors that affect
food
choices
.