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Essay topics: The regional brand manager sent the following memo to the national brand manager for Sun-Beem Facial Cleanser.“We need to institute a huge publicity campaign for the launch of Sun-Beem’s improved formula. Without an enormous media blitz,

Essay topics: The regional brand manager sent the following memo to the national brand manager for Sun-Beem Facial Cleanser. “We need to institute a huge publicity campaign for the launch of Sun-Beem’s improved formula. Without an enormous media blitz, oR10q
The argument is about the publicity campaign of Sun-Beem's facial cleanser new formula and reclaims the old position in the market. The argument is unwarranted and flawed for the following reasons. First of all, the author assumed that by the publicity they regain the trust of their old customers and attract more customers and erase the denounce against them. The author though does not provide any relevant data that provides where the fault was or how many customers complaints against them. It might be possible that customers do not complain about against the quality of the facial cleanser, they complain against the price or other things. The author should have surveyed the view of customers and collect the data before the launch of an improved formula. It might be possible that customers do not want improved cleanser. There is already facial cleanser with the same formula. Besides, the author does not provide any explanations that, the cleanser is actually improved. As there is no scientific data that prove that the improved formula is actually better than another facial cleanser. It might be possible that the new formula not suitable for many customers. It might be possible that the position of the company actually bottoms on the market even with their other products. The author provides another claim that by huge publicity they can erase the negative connotation and can increase the new customers. It is a flawed assumption because without a proper survey it is impossible to know what consumers want from the market. It is unwise to assume such position and can actually lose more customers. The author should have mentioned what negative publicity happened against them. It might be possible that the new improved formula has the same flawed as the previous one. The argument is flawed and based on unwarranted reasons. The argument has failed to provide and feasible conclusion or convincing data that proved that the huge publicity of the improved formula can help them to regain the position and also erase the negative connotations.
The
argument
is about the
publicity
campaign of
Sun-Beem
's
facial
cleanser
new
formula and reclaims the
old
position
in the market. The
argument
is unwarranted
and
flawed
for the following reasons.

First of all
, the
author
assumed that by the
publicity
they regain the trust of their
old
customers
and attract more
customers
and erase
the denounce
against them. The
author
though does not
provide
any relevant
data
that
provides
where the fault was or how
many
customers
complaints against them. It
might
be
possible
that
customers
do not complain about against the quality of the
facial
cleanser
, they complain against the price or other things. The
author
should have surveyed the view of
customers
and collect the
data
before
the launch of an
improved
formula. It
might
be
possible
that
customers
do not want
improved
cleanser
. There is already
facial
cleanser
with the same formula.

Besides
, the
author
does not
provide
any explanations that, the
cleanser
is actually
improved
.
As
there is no scientific
data
that prove that the
improved
formula is actually better than another
facial
cleanser
. It
might
be
possible
that the
new
formula not suitable for
many
customers
. It
might
be
possible
that the
position
of the
company
actually bottoms on the market even with their other products.

The
author
provides
another claim that by huge
publicity
they can erase the
negative
connotation and can increase the
new
customers
. It is a
flawed
assumption
because
without a proper survey it is impossible to know what consumers want from the market. It is unwise to assume such
position
and can actually lose more
customers
. The
author
should have mentioned what
negative
publicity
happened against them. It
might
be
possible
that the
new
improved
formula has the same
flawed
as the previous one.

The
argument
is
flawed
and based on unwarranted reasons. The
argument
has failed to
provide
and feasible conclusion or convincing
data
that proved that the huge
publicity
of the
improved
formula can
help
them to regain the
position
and
also
erase the
negative
connotations.
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IELTS essay Essay topics: The regional brand manager sent the following memo to the national brand manager for Sun-Beem Facial Cleanser. “We need to institute a huge publicity campaign for the launch of Sun-Beem’s improved formula. Without an enormous media blitz,

Essay
  American English
5 paragraphs
339 words
5.5
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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