According to the reading, Interactive television is defined as a range of systems that allow viewers to engage with television material while watching it.
As mentioned in the reading, Interactive television has detrimental impacts on children, such as lowering their intelligence level and allowing marketers to target them for non-educational objectives.
In the lecture, the professor explains the drawbacks of interactive television by giving some examples.
To begin with, the professor illustrates how interactive television might negatively affect a child's intelligence. Based on a recent study, he shows that children who are habituated to television at an early age score lower on IQ tests than others.
In addition, a pediatrics institution stated that toddlers under the age of two should not watch TV because it may disrupt their cognitive development.
Another example that the professor mentions is interactive television allows advertisers to reach kids in bad ways.
What he means is that certain interactive online games have already been created to promote things such as cereal, chocolate chip, cookies and beverages to children while playing the games. Furthermore, offspring are intrinsically vulnerable to advertising because they usually believe what they see or hear as fact. Therefore, commercials delivered through interactive games that children can play could have a great impact on them.
According to the reading,
Interactive
television
is defined
as a range of systems that
allow
viewers to engage with
television
material while watching it.
As mentioned in the reading,
Interactive
television
has detrimental impacts on
children
, such as lowering their intelligence level and allowing marketers to target them for non-educational objectives.
In the lecture, the professor
explains
the drawbacks of
interactive
television
by giving
some
examples.
To
begin
with, the professor illustrates how
interactive
television
might
negatively
affect a child's intelligence. Based on a recent study, he
shows
that
children
who
are habituated
to
television
at an early age score lower on IQ
tests
than others.
In addition
, a pediatrics institution stated that toddlers under the age of two should not
watch
TV
because
it may disrupt their cognitive development.
Another example that the professor mentions is
interactive
television
allows
advertisers to reach kids in
bad
ways.
What he means is that certain
interactive
online games have already
been created
to promote things such as cereal, chocolate chip, cookies and beverages to
children
while playing the games.
Furthermore
, offspring are
intrinsically
vulnerable to advertising
because
they
usually
believe what they
see
or hear as fact.
Therefore
, commercials delivered through
interactive
games that
children
can play could have a great impact on them.