These days, consumerism is a topic of debate. Whether the necessity of an object is overshadowed by the power of its advertisement or not Is often argued. While it is undeniable people are driven to consumption by need, I wholeheartedly believe people buy goods based on how popular they are in their community.
On the one hand, many put forth the argument that some goods are absolute necessities. Whether or not some produts are advertised they will still be bought because they are needed day to day. An example of this is a bed, everyone needs one to sleep in at night, therefore it will always have a market demand. On the contrary, 2014 market rates of a famous well advertised beds like ‘Comfy’ showed that it has a higher market dominancy than normal store brought mattress'. Consequently, regardless of necessity, high exposure products have higher ratings. It is also argued that some people don’t even have the luxury of indulging in expensive products because they simply cannot afford it. Therefore, the advertisement is reaching them, but not affecting them.
On the other hand, I believe the majority of purchases these days are made solely on their advertisement potential. Individuals tend to follow famous people showing off products. For example, in the makeup industry, Kylie Jenner -a famous reality TV star- launched a makeup line in 2019. Which succeeded due to its popularity amongst teenagers who access her advertisements through her Instagram online page. In addition to this, it is natural human nature to want to fit in and feel equal to everyone else. This is often done through purchasing popular brands that are promoted under a better light. A great example of this is apple! Although they sell their phones for triple the price of any phone on the market, people still buy them purely due to their good promotion potentiol.
In conclusion, I re-affirm my belief that people are society-driven, and make their purchases based on how well they are publicized as opposed to how much they need them. In the future, I hope people are less influenced by show and driven by necessity.
These days, consumerism is a topic of debate. Whether the
necessity
of an object
is overshadowed
by the power of its
advertisement
or not Is
often
argued. While it is undeniable
people
are driven
to consumption by need, I
wholeheartedly
believe
people
buy
goods
based on how popular they are in their community.
On the one hand,
many put
forth the argument that
some
goods
are absolute
necessities
.
Whether or not
some
produts
are advertised
they will
still
be
bought
because
they
are needed
day to day. An example of this is a bed, everyone needs one to sleep in at night,
therefore
it will always have a
market
demand.
On the contrary
, 2014
market
rates of a
famous
well advertised beds like ‘Comfy’
showed
that it has a higher
market
dominancy
than normal store brought mattress'.
Consequently
, regardless of
necessity
, high exposure products have higher ratings. It is
also
argued that
some
people
don’t even have the luxury of indulging in expensive products
because
they
simply
cannot afford it.
Therefore
, the
advertisement
is reaching them,
but
not affecting them.
On the other hand
, I believe the majority of
purchases
these days
are made
solely
on their
advertisement
potential. Individuals tend to follow
famous
people
showing off products.
For example
, in the makeup industry, Kylie Jenner -a
famous
reality TV star- launched a makeup line in 2019.
Which
succeeded due to its popularity amongst
teenagers
who access her
advertisements
through her Instagram online page.
In addition
to this, it is natural human nature to want to fit in and feel equal to everyone else. This is
often
done through purchasing popular brands that
are promoted
under a better light. A great example of this is apple! Although they sell their phones for triple the price of any phone on the
market
,
people
still
buy
them
purely
due to their
good
promotion
potentiol
.
In conclusion
, I re-affirm my belief that
people
are society-driven, and
make
their
purchases
based on how well they
are publicized
as opposed to how much they need them. In the future, I hope
people
are less influenced by
show
and driven by
necessity
.