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Customer inertia due to easy access to information Attribute-based decision-making Peer influence

Customer inertia due to easy access to information Attribute-based decision-making Peer influence dQd6
Insurance industry is highly regulated industry. The product design can be very technical to understand. With the availability of digital platforms such as website and social media, it allows customer to do their own product research before purchasing. Similarly, insurance companies are able to use the same platforms to gather feedback and interact with customers. It is crucial to have a targetted goal at differnet stage of customer buying journey. Especially when we need different kind of insurance products during different stage of our life. Life changing event such as when they are getting married or when they have chidren may need different kind of insurance cover. With digital marketing technology, the marketers have more access to target the right group of people accordingly. Peer influence is also crucial for customers especially when their are not sure which product or company to purchase from.
You use this word too often, consider replacing it with
Insurance
industry is
highly
regulated industry. The
You use this word too often, consider replacing it with
product
design can be
This phrase/word is too simple and can be replaced with:
very
technical to understand. With the availability of digital platforms such as website and social media, it
This phrase/word (depending on the context) can be potentially replaced with :
allows
customer to do their
This phrase/word (depending on the context) can be potentially replaced with :
own
You use this word too often, consider replacing it with
product
research
This phrase/word is too simple and can be replaced with:
before
purchasing.
Similarly
,
You use this word too often, consider replacing it with
insurance
This phrase/word (depending on the context) can be potentially replaced with :
companies
are able to
This phrase/word (depending on the context) can be potentially replaced with :
use
the same platforms to gather feedback and interact with customers.

It is crucial to have a
Possible spelling mistake found.
targetted
goal at
Possible spelling mistake found.
differnet
stage of customer buying journey.
Especially
when we need
This phrase/word is too simple and can be replaced with:
different
kind of
You use this word too often, consider replacing it with
insurance
You use this word too often, consider replacing it with
products
during
This phrase/word is too simple and can be replaced with:
different
stage of our life. Life changing
This phrase/word (depending on the context) can be potentially replaced with :
event
such as when they are getting married or when they have
Possible spelling mistake found.
chidren
may need
This phrase/word is too simple and can be replaced with:
different
kind of
You use this word too often, consider replacing it with
insurance
cover. With digital marketing technology, the marketers have more access to target the right group of
This phrase/word (depending on the context) can be potentially replaced with :
people
accordingly
.

Peer influence is
also
crucial for customers
especially
when
Did you mean "there"?
their
are not sure which
You use this word too often, consider replacing it with
product
or
This phrase/word (depending on the context) can be potentially replaced with :
company
to
This phrase/word (depending on the context) can be potentially replaced with :
purchase
from.
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IELTS essay Customer inertia due to easy access to information Attribute-based decision-making Peer influence

Essay
  American English
3 paragraphs
144 words
This writing has been penalized,
text can't be
less than 250 words in Task 2
and less than 150 words in Task 1
5.0
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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