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Customer inertia due to easy access to information Attribute-based decision-making Peer influence

Customer inertia due to easy access to information Attribute-based decision-making Peer influence dQd6
Insurance industry is highly regulated industry. The product design can be very technical to understand. With the availability of digital platforms such as website and social media, it allows customer to do their own product research before purchasing. Similarly, insurance companies are able to use the same platforms to gather feedback and interact with customers. It is crucial to have a targetted goal at differnet stage of customer buying journey. Especially when we need different kind of insurance products during different stage of our life. Life changing event such as when they are getting married or when they have chidren may need different kind of insurance cover. With digital marketing technology, the marketers have more access to target the right group of people accordingly. Peer influence is also crucial for customers especially when their are not sure which product or company to purchase from.
Insurance
industry is
highly
regulated industry. The
product
design can be
very
technical to understand. With the availability of digital platforms such as website and social media, it
allows
customer to do their
own
product
research
before
purchasing.
Similarly
,
insurance
companies
are able to
use
the same platforms to gather feedback and interact with customers.

It is crucial to have a
targetted
goal at
differnet
stage of customer buying journey.
Especially
when we need
different
kind of
insurance
products
during
different
stage of our life. Life changing
event
such as when they are getting married or when they have
chidren
may need
different
kind of
insurance
cover. With digital marketing technology, the marketers have more access to target the right group of
people
accordingly
.

Peer influence is
also
crucial for customers
especially
when
their
are not sure which
product
or
company
to
purchase
from.
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IELTS essay Customer inertia due to easy access to information Attribute-based decision-making Peer influence

Essay
  American English
3 paragraphs
144 words
This writing has been penalized,
text can't be
less than 250 words in Task 2
and less than 150 words in Task 1
5.0
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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