These days companies are highly promoting consumerism to users through numbers of advertisements. I think buyers are getting motivated easily through such adverts and purchase the products shown in advertisement. Some steps should be taken by government to protect them.
To commence with, these days people are more active on social media, such as facebook and twitter, and share their likes and dislikes with their near and dear ones. Consequently, companies buy data from social media platforms, to learn people's behaviour. Based on this, they target users to show advertisements to trap them. For example, people get more advertisements on food and drinks they likes as they might have searched online while ordering food. As a result, people eat unhealthy food and face health issues, such as cardiac problems and obesity.
Furthermore, to compete with others, companies do advertisements in big events, such as cricket match and live music concerts, as company knows millions of people will be attending the event. As a result, more users influenced by the product's advertisement and end up spending more money on products which they do not need.
To protect consumers, government should banned advertisements if repeatedly target by the company. Moreover, Consumers should be given control to block advertisements without their consent. Also, users should compare products before buying as it may lead to getting duplicate products from false advertisement company.
To conclude, I think consumers are easy to get influenced by multiple number of advertisement from the competing companies. I believe consumer should not fall in trap and fake advertisements. Also, to prevent this government should spread awareness among the people and banned the advertisement which are targeted without consumer's consent.
These days
companies
are
highly
promoting consumerism to
users
through numbers of
advertisements
. I
think
buyers are getting motivated
easily
through such adverts and
purchase
the
products
shown in
advertisement
.
Some
steps should
be taken
by
government
to protect them.
To commence with, these days
people
are more active on social media, such as
facebook
and twitter, and share their likes and dislikes with their near and dear ones.
Consequently
,
companies
buy
data from social media platforms, to learn
people
's
behaviour
. Based on this, they target
users
to
show
advertisements
to trap them.
For example
,
people
get
more
advertisements
on food and drinks they
likes
as they might have searched online while ordering food.
As a result
,
people
eat unhealthy food and face health issues, such as cardiac problems and obesity.
Furthermore
, to compete with others,
companies
do
advertisements
in
big
events
, such as cricket match and
live
music concerts, as
company
knows millions of
people
will be attending the
event
.
As a result
, more
users
influenced by the product's
advertisement
and
end
up spending more money on
products
which they do not need.
To protect
consumers
,
government
should
banned
advertisements
if
repeatedly
target by the
company
.
Moreover
,
Consumers
should be
given
control to block
advertisements
without their consent.
Also
,
users
should compare
products
before
buying as it may lead to getting duplicate
products
from false
advertisement
company
.
To conclude
, I
think
consumers
are easy to
get
influenced by multiple number of
advertisement
from the competing
companies
. I believe
consumer
should not fall in trap and fake
advertisements
.
Also
, to
prevent
this
government
should spread awareness among the
people
and banned the
advertisement
which
are targeted
without consumer's consent.