QUESTIONS:
1. What is Social Media?
Social media is a communication tool that was created with the objective of sharing content in real-time by users. Different from other media platforms such as tv programs, magazines, and movies, the launch of social media has allowed common people to create content without being dependent on professional productions.
The most common online activities include photo sharing, business networks, reviews, blogging, online gaming, social networks, video sharing virtual worlds, and so on.
The design of these communication tools can vary in terms of formats and forms of access. A common characteristic of social media is that they internet-based, which makes it possible to give a quick electronic communication among consumer. Starting with Facebook, the majority of its use was made accessing a website in computers. Nowadays, Social media such as Instagram and Snapchat are more present on apps that can mostly be accessed by Smartphones and tablets.
Originated as a platform to connect friends and relative, Social Media now connects different peoples as well as share information around the globe. Having this significant impact on society, such websites and platforms started to be adopted by businesses as a form of promoting its products and services to potential consumers.
2. How has it impacted the marketing landscape?
The first impact of Social Media was the empowerment of costumers since they become creators and not merely watchers. While in conventional marketing the clients are under the influence of marketing managers that decide the products, services, and the content will be presented, costumers started to influence and control the marketing using social media platforms.
The second impact over the marketing landscape was that today users can decide what they can share on their profiles following their personal preferences. Therefore, although marketers can create products and advertisements, the choice of sharing the content and making products popular relays on users.
These transformations have changed the social scene since it gives voice to minority groups that were for decades ignored and stereotyped by traditional marketing; consequently, advertisements have become more respectful and diverse comparing with years ago.
The third impact was in Market Research that has allowed continuous and detailed feedback from clients due to direct contact with consumers. While in the conventional market companies had to invest in expensive and long surveys or focus groups to receive accurate feedback, with the launch of social media, the public response can be founded on online communities, reviews, the company’s profile and so on.
An addition transformation related to social media and fast feedback is on the development of new products to attend clients’ demands. The process in traditional marketing to create innovative goods involves Research and Developments as well as limited feedback from costumers. By contrast, with social media, costumers are part of the brand team to develop superior products.
3. Is it in addition to or substitute for traditional marketing? Provide examples.
Currently, in spite of the rapid growth in the number of users as well as social media’s influence, conventional marketing still is a reliable alternative to engage a wider audience. Therefore, considering multinational and national organizations, these platforms may not substitute the engagement result from television and conventional advertisements.
Nevertheless, the necessity of conventional marketing is not a common point in all industries, especially among younger publics.
A great example is the brand Kylie Cosmetics and Kylie Skin, companies founded and owned by Kylie Jenner. With the net worth estimated in US$1 billion, this media personality developed and enhanced her personal brand transforming the social media engagement of followers in sales to diverse products. Despite using mainly social media platforms to promote her products instead of traditional marketing, she became the world's youngest billionaire in March 2019.
QUESTIONS:
1. What is
Social
Media?
Social
media
is a communication tool that
was created
with the objective of
sharing
content
in real-time by users.
Different
from other
media
platforms
such as
tv
programs, magazines, and movies, the launch of
social
media
has
allowed
common
people
to create
content
without being dependent on professional productions.
The most
common
online activities include photo
sharing
, business networks, reviews, blogging, online gaming,
social
networks, video
sharing
virtual worlds, and
so
on.
The design of these communication tools can vary in terms of formats and forms of access. A
common
characteristic of
social
media
is that they internet-based, which
makes
it possible to give a quick electronic communication among consumer. Starting with Facebook, the majority of its
use
was made
accessing a website in computers. Nowadays,
Social
media
such as Instagram and Snapchat are more present on apps that can
mostly
be accessed
by Smartphones and tablets.
Originated as a
platform
to connect friends and relative,
Social
Media
now
connects
different
peoples
as well
as share information around the globe. Having this significant
impact
on society, such websites and
platforms
started
to
be adopted
by businesses as a form of promoting its
products
and services to potential consumers.
2. How has it impacted the
marketing
landscape?
The
first
impact
of
Social
Media
was the empowerment of costumers since they become creators and not
merely
watchers. While in
conventional
marketing
the clients are under the influence of
marketing
managers that decide the
products
, services, and the
content
will
be presented
, costumers
started
to influence and control the
marketing
using
social
media
platforms.
The second
impact
over the
marketing
landscape was that
today
users can decide what they can share on their profiles following their personal preferences.
Therefore
, although marketers can create
products
and advertisements, the choice of
sharing
the
content
and making
products
popular relays on users.
These transformations have
changed
the
social
scene since it gives voice to minority groups that were for decades
ignored
and stereotyped by
traditional
marketing
;
consequently
, advertisements have become more respectful and diverse comparing with years ago.
The third
impact
was in Market Research that has
allowed
continuous and detailed
feedback
from clients due to direct contact with consumers. While in the
conventional
market
companies
had to invest in expensive and long surveys or focus groups to receive accurate
feedback
, with the launch of
social
media
, the public response can
be founded
on online communities, reviews, the
company
’s profile and
so
on.
An addition transformation related to
social
media
and
fast
feedback
is on the development of new
products
to attend clients’ demands. The process in
traditional
marketing
to create innovative
goods
involves Research and Developments
as well
as limited
feedback
from costumers. By contrast, with
social
media
, costumers are part of the brand team to develop superior
products.
3
. Is it
in addition
to or substitute for
traditional
marketing
? Provide examples.
Currently
,
in spite of
the rapid growth in the number of users
as well
as
social
media’s
influence,
conventional
marketing
still
is a reliable alternative to engage a wider audience.
Therefore
, considering multinational and national organizations, these
platforms
may not substitute the engagement result from television and
conventional
advertisements.
Nevertheless
, the necessity of
conventional
marketing
is not a
common
point in all industries,
especially
among younger
publics
.
A great example is the brand Kylie Cosmetics and Kylie Skin,
companies
founded and
owned
by Kylie Jenner. With the net worth estimated in US$1 billion, this
media
personality developed and enhanced her personal brand transforming the
social
media
engagement of followers in sales to diverse
products
. Despite using
mainly
social
media
platforms
to promote her
products
instead
of
traditional
marketing
, she became the world's youngest billionaire in March 2019.