It goes without saying that in today’s progressive world where we live, advertising plays an important role in our life. In fact, every individuals are provided with a diverse assortment of products through advertising in order to enjoy their life. However, there are many debates among people over the issue that which aspect of advertising, positive or negative, have influenced people mostly. Personally speaking, I strongly hold the idea that advertising have the most negative impact on people. In what follows, two reasons will be discussed in order to support my idea.
The first reason that is worth to mention is the fact that nowadays as the buying demands of the customers has increased dramatically which in turn led to a great opportunity for marketers and advertisers to flourish their role in among people. In fact, advertising has been a great chance for marketers to intrigue people to buy their products. In this vein, the economic thought of the advertisers and marketers turn a blind eye on people’s demands and wants; therefore, they applied diverse strategy of advertising to intrigue people to buy their products. For example, a commercial GLX phone was broadcasting on TV, advertising how perfect, convenient and inexpensive it is. This was advertising over and over on TV while I was watching my favorite TV shows. Finally, I believed them and bought one of the product. When I bought it, not only it was inconvenient, but also it was very expensive than its counterparts. It is not surprising that after that I will never trust advertised product and even advertising method, because it had formed a bad impression on me.
Furthermore, the new strategy that marketers used is that the try to publicize their products by the help of celebrities. To put it in other words, celebrities are someone like actors, famous people, players and the likes. In fact, people consider celebrities as their role model and imitate the likes and dislikes of their favorite celebrities. When these famous people advertise a product or other related things people will not even consider a possible misled by them. Should people start buying that product, is not surprising because their favorite celebrity is advertising it. In this line of thought, when people buy the product and defrauding by the way of advertising will form a bad impression on people and may be they will never trust advertised products. For example, when Ali Karimi- famous Iranian football player- advertised a shampoo, a product of a company which was not even well-known. People start buying the product just for the sake of their favorite person. It is not surprising that after getting damaged hair because of poor quality product, they will mistrusted not only for the company’s product and all of its products, but also they never again trust in their favorite celebrity. As it can be seen advertising has a very negative on people life.
To sum up, having taking account the two aforementioned reasons, not only advertising can misled people in order to do thing that is not worth, but also it can cause a bad impression about people’s favorite celebrity. That is why I think advertising has a bad impact on people.
It goes without saying that in
today
’s progressive world where we
live
, advertising plays an
important
role in our life. In
fact
, every
individuals
are provided
with a diverse assortment of
products
through advertising in order to enjoy their life.
However
, there are
many
debates among
people
over the issue that which aspect of advertising,
positive
or
negative
, have influenced
people
mostly
.
Personally
speaking, I
strongly
hold the
idea
that advertising have the most
negative
impact on
people
. In what follows, two reasons will
be discussed
in order to support my
idea
.
The
first
reason
that is
worth to mention is the
fact
that nowadays as the buying demands of the customers has increased
dramatically
which in turn led to a great opportunity for
marketers
and advertisers to flourish their role in among
people
. In
fact
, advertising has been a great chance for
marketers
to intrigue
people
to
buy
their
products
. In this vein, the economic
thought
of the advertisers and
marketers
turn a blind eye on
people’s
demands and wants;
therefore
, they applied diverse strategy of advertising to intrigue
people
to
buy
their
products
.
For example
, a commercial
GLX
phone was broadcasting on TV, advertising how perfect, convenient and inexpensive it is. This was advertising over and over on TV while I was watching my
favorite
TV
shows
.
Finally
, I believed them and
bought
one of the
product
. When I
bought
it, not
only
it was inconvenient,
but
also
it was
very
expensive than its counterparts. It is not surprising that after that I will never trust advertised
product
and even advertising method,
because
it had formed a
bad
impression on me.
Furthermore
, the new strategy that
marketers
used
is that the try to publicize their
products
by the
help
of
celebrities
. To put it
in other words
,
celebrities
are someone like actors,
famous
people
, players and the likes. In
fact
,
people
consider
celebrities
as their role model and imitate the likes and dislikes of their
favorite
celebrities
. When these
famous
people
advertise a
product
or other related things
people
will not even consider a possible misled by them. Should
people
start
buying that
product
, is not surprising
because
their
favorite
celebrity
is advertising it. In this line of
thought
, when
people
buy
the
product
and defrauding by the way of advertising will form a
bad
impression on
people
and
may be
they will never trust advertised
products
.
For example
, when Ali Karimi-
famous
Iranian football player- advertised a shampoo, a
product
of a
company
which was not even well-known.
People
start
buying the
product
just
for the sake of their
favorite
person. It is not surprising that after getting damaged hair
because
of poor quality
product
, they will
mistrusted
not
only
for the
company
’s
product
and all of its
products
,
but
also
they never again trust in their
favorite
celebrity
.
As
it can be
seen
advertising has a
very
negative
on
people
life.
To sum up, having taking account the two aforementioned reasons, not
only
advertising can misled
people
in order to do thing
that is
not worth,
but
also
it can cause a
bad
impression about
people’s
favorite
celebrity
.
That is
why I
think
advertising has a
bad
impact on
people
.