As the society is developing, people are concerned about a greater number of issues, advertising is without a doubt one of which that opens a controversial question as to whether it has positive or negative impacts on our lives. This essay will elaborate on the mentioned phenomenon and present my position.
On the one hand, it is obvious that advertising has brought many benefits for businesses as well as consumers. As for businesses, it is their main way to approach prospective customers and to successfully launch their new products in the market. In fact, to reach a large audience, deep-pocketed companies, Samsung, for example, spend a huge of money on advertising on prime time television. Therefore, advertisements are instrumental in promoting their new offer to the market. In return, this may generate higher profit and bolster their image which may give them a competitive edge over their competitors.
With regards to the consumers, advertising provides them with fully detailed information on both the goods and the services. Hence, they can make a clear comparison of certain aspects of the product such as price and function before deciding to purchase things.
On the other hand, widespread advertising can also have some negative consequences in our lives. Firstly, since advertisements have been ubiquitous in the era of technology, people are bombarded with all kinds of ads. Consequently, such information overload has become a nuisance to many people, especially when they are interrupted by ads while watching favourite shows. Additionally, advertising motivates consumers to buy goods impulsively. If they are easily swayed by advertisements, they may purchase things that they do not really need. These products are of little use and can be disposed of so far. As a consequence, it gradually leads to a throw-away lifestyle which has caused many negative impacts on our society.
In conclusion, it is true that our life is surrounded by advertisements of various types. Despite the existence of some opinions in favour of the benefits of it, I believe that exaggerate advertisements do more harm than good. In my opinion, this is both advantages and disadvantages as well.
As the society is developing,
people
are concerned
about a greater number of issues, advertising is without a doubt one of which that opens a controversial question
as to whether
it has
positive
or
negative
impacts on our
lives
. This essay will elaborate on the mentioned phenomenon and present my position.
On the one hand, it is obvious that advertising has brought
many
benefits for businesses
as well
as consumers. As for businesses, it is their main way to approach prospective customers and to
successfully
launch their new products in the market. In fact, to reach a large audience, deep-pocketed
companies
, Samsung,
for example
, spend
a huge of
money on advertising on
prime time
television.
Therefore
,
advertisements
are instrumental in promoting their new offer to the market. In return, this may generate higher profit and bolster their image which may give them a competitive edge over their competitors.
With regards to
the consumers, advertising provides them with
fully
detailed information on both the
goods
and the services.
Hence
, they can
make
a
clear
comparison of certain aspects of the product such as price and function
before
deciding to
purchase
things.
On the other hand
, widespread advertising can
also
have
some
negative
consequences in our
lives
.
Firstly
, since
advertisements
have been ubiquitous in the era of technology,
people
are bombarded
with all kinds of ads.
Consequently
, such information overload has become a nuisance to
many
people
,
especially
when they
are interrupted
by ads while watching
favourite
shows
.
Additionally
, advertising motivates consumers to
buy
goods
impulsively
. If they are
easily
swayed by
advertisements
, they may
purchase
things that they do not
really
need. These products are of
little
use
and can
be disposed
of
so
far. As a consequence, it
gradually
leads to a throw-away lifestyle which has caused
many
negative
impacts on our society.
In conclusion
, it is true that our life
is surrounded
by
advertisements
of various types. Despite the existence of
some
opinions in
favour
of the benefits of it, I believe that exaggerate
advertisements
do more harm than
good
. In my opinion, this is both advantages and disadvantages
as well
.