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Advertising is a Science or an art

Advertising is a Science or an art VPQNA
Supporters of advertising as art rightfully point out how old advertising is a common home decorating trend. Many ads from the 40s, 50s and 60s get incorporated into home décor much like a piece of art. Even though a client pays for advertising, art is none-the-less created. Another argument on the side of art centers on the placement of ads in museums. If advertising is not art, then why do ads appear in such a prominent museum as the Smithsonian’s National Museum of American History? This museum is the leading source of displays depicting American culture, and most everyone in the field agrees that advertising belongs there. Additionally, other art museums will occasionally have special exhibits featuring advertising through the years; but rarely will science museums display advertising whether influential or not. One of the additional arguments supporting advertising as science revolves around advertising as a business enterprise. The purpose of advertising is to sell a product or service and make a profit. This basic premise constitutes a business transaction between agency and client, and between agency and client and consumer. While artists certainly sell their artwork and may even be commissioned for a project, it is the multi-level relationship between client, agency, and consumer with the sole intent of the agency creating ads for the client to earn money, and progressively more money over time, that constitutes advertising as science. In conjunction with this business relationship, evolving tracking and analytical capabilities used to drive ever more efficient advertising connotes a science-based approach. Creating and utilizing tracking and analytics pollutes the organic process that is true art. The debate over advertising as art or science is almost as old as the field itself. New developments and new data and analytic capabilities only add additional fuel to the debate. Both art and science supporters have an abundance of reasons and rationale for their claim. For many, though, the best advertising is a combination that leverages the best of both approaches; the guidance of science – data, analytics, goals, and a keen eye on profitability; combined with the creativity, inspiration and engagement of impactful art. There are a lot of opinions out there, what’s yours? Do you think advertising is art? Science? Or, is it a little bit of both?
Supporters of advertising as
You use this word too often, consider replacing it with
art
rightfully
point out how
This phrase/word is too simple and can be replaced with:
old
advertising is a common home decorating trend.
This phrase/word is too simple and can be replaced with:
Many
ads from the 40s, 50s and 60s
This phrase/word (depending on the context) can be potentially replaced with :
get
incorporated into home
Possible spelling mistake found.
décor
much like a piece of
You use this word too often, consider replacing it with
art
.
Even though
a
You use this word too often, consider replacing it with
client
pays for advertising,
You use this word too often, consider replacing it with
art
is none-the-less created. Another argument on the side of
You use this word too often, consider replacing it with
art
centers on the placement of ads in
You use this word too often, consider replacing it with
museums
. If advertising is not
You use this word too often, consider replacing it with
art
, then why do ads appear in such a prominent
You use this word too often, consider replacing it with
museum
as the Smithsonian’s National
You use this word too often, consider replacing it with
Museum
of American History? This
You use this word too often, consider replacing it with
museum
is the leading source of displays depicting American culture, and
The phrase 'most everyone' is colloquial. In formal/ written English you should avoid it. Use "almost everyone" instead!
most everyone
in the field
This phrase/word (depending on the context) can be potentially replaced with :
agrees
that advertising belongs there.
Additionally
, other
You use this word too often, consider replacing it with
art
You use this word too often, consider replacing it with
museums
will
occasionally
have special exhibits featuring advertising through the years;
This phrase/word is too simple and can be replaced with:
but
rarely will
You use this word too often, consider replacing it with
science
You use this word too often, consider replacing it with
museums
display advertising whether influential or not.

One of the additional arguments supporting advertising as
You use this word too often, consider replacing it with
science
revolves around advertising as a business enterprise. The purpose of advertising is to sell a product or service and
This phrase/word (depending on the context) can be potentially replaced with :
make
a profit. This basic premise constitutes a business transaction between
You use this word too often, consider replacing it with
agency
and
You use this word too often, consider replacing it with
client
, and between
You use this word too often, consider replacing it with
agency
and
You use this word too often, consider replacing it with
client
and consumer. While artists
certainly
sell their artwork and may even
be commissioned
for a project, it is the multi-level relationship between
You use this word too often, consider replacing it with
client
,
You use this word too often, consider replacing it with
agency
, and consumer with the sole intent of the
You use this word too often, consider replacing it with
agency
creating ads for the
You use this word too often, consider replacing it with
client
to earn money, and
progressively
more money over time, that constitutes advertising as
You use this word too often, consider replacing it with
science
. In conjunction with this business relationship, evolving tracking and analytical capabilities
This phrase/word (depending on the context) can be potentially replaced with :
used
to drive ever more efficient advertising connotes a science-based approach. Creating and utilizing tracking and analytics pollutes the organic process
that is
true art.

The debate over advertising as
You use this word too often, consider replacing it with
art
or
You use this word too often, consider replacing it with
science
is almost as
This phrase/word is too simple and can be replaced with:
old
as the field itself. New developments and new data and analytic capabilities
This phrase/word (depending on the context) can be potentially replaced with :
only
This phrase/word (depending on the context) can be potentially replaced with :
add
additional fuel to the debate. Both
You use this word too often, consider replacing it with
art
and
You use this word too often, consider replacing it with
science
supporters have an abundance of reasons and rationale for their claim. For
This phrase/word is too simple and can be replaced with:
many
, though, the best advertising is a combination that leverages the best of both approaches; the guidance of
You use this word too often, consider replacing it with
science
Consider using an m-dash if you do not want to join two words.
–
data, analytics, goals, and a keen eye on profitability; combined with the creativity, inspiration and engagement of impactful
You use this word too often, consider replacing it with
art
. There are
This phrase/word is too simple and can be replaced with:
a lot of
opinions out there, what’s yours? Do you
This phrase/word (depending on the context) can be potentially replaced with :
think
advertising is
You use this word too often, consider replacing it with
art
?
You use this word too often, consider replacing it with
Science
? Or, is it a
Reduce redundancy by using "little" or "bit".
little bit
of both?
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IELTS essay Advertising is a Science or an art

Essay
  American English
3 paragraphs
378 words
6.0
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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