It is believed that advertisements standardized the way people dress and discourage individuality. I partly agree with this statement, advertising promotes conformity, and yet most people make their individual choices to look differently and to distinguish from others.
On the one hand, much pressure experienced by young consumers, who are following trends which have been designed by the fashion industry and popularized by ads and celebrities. Furthermore, the mass- market giants such as Inditex and H&M possessing strong marketing resources impose their goods. There is no doubt that local brands and designers could not compete with giants due to financial inability for outdoor, TV and internet ads, special contracts with famous people and collaborations with other well known brands (H&M and Balenciaga, Uniqlo and Disney). Finally, easily influenced young people who are considered to be voguish and to be part of a group tend to look alike.
On the other hand, it is extremely likely for a specific group of young trendy adults to strictly follow the trends while others, who are not addicted to the fashion industry (but could be interested in it), prefer to express their personality through their appearance, and still bestylish. For example, they could choose trendy color or garment as a military jacket and apply unpopular makeup, on the contrary them suits more.
To sum up, despite some opinions about the identical effect of advertising on personal appearance, I strongly believe that advertising could not make the difference of individuals disappear. Even though trendsetters may look t
It
is believed
that advertisements standardized the way
people
dress and discourage individuality. I partly
agree
with this statement, advertising promotes conformity, and
yet
most
people
make
their individual choices to look
differently
and to distinguish from others.
On the one hand, much pressure experienced by young consumers, who are following trends which have
been designed
by the fashion industry and popularized by ads and celebrities.
Furthermore
, the mass- market giants such as
Inditex
and H&M possessing strong marketing resources impose their
goods
. There is no doubt that local brands and designers could not compete with giants due to financial inability for outdoor, TV and internet ads, special contracts with
famous
people
and collaborations with other well known brands (H&M and
Balenciaga
, Uniqlo and Disney).
Finally
,
easily
influenced young
people
who
are considered
to be voguish and to be part of a group tend to look alike.
On the other hand
, it is
extremely
likely for a specific group of young trendy adults to
strictly
follow the trends while others, who are not addicted to the fashion industry (
but
could
be interested
in it), prefer to express their personality through their appearance, and
still
bestylish
.
For example
, they could choose trendy color or garment as a military jacket and apply unpopular makeup,
on the contrary
them suits more.
To sum up, despite
some
opinions about the identical effect of advertising on personal appearance, I
strongly
believe that advertising could not
make
the difference of individuals disappear.
Even though
trendsetters may look
t