Advertisements play a major role in influencing the buying decisions of customers. Over the years, there has been a dramatic increase in the number of advertisements targeting children due to the fact, advertisers are aware that kids are the centre of nuclear families. Most of these advertisements are aired in the evenings when children are back from school and sitting in front of the television. A number of people opine that commercials targeting young kids should be banned. I agree with this view to a great extent because, in my opinion, excessively promotional advertisements have a devastating effect on children.
First of all, children are easily manipulated by the adverts which take them to the virtual world and coax them to acquire products that are not always worth their money. For instance, toys of the Star Wars series are immensely popular among teenagers and sales of these toys are extremely high in the market.
Secondly, the advertisements are delivered in such a way that children initiate pestering their parents to buy those products. Some fast food chains employ this strategy. Their advertisements attract more and more teenagers to eat fast food which is not beneficial for health due to the fact it contains high levels of fats and cholesterol which cause obesity and diabetes in children.
Another reason to restrict advertisements is that they may even put the lives of children at danger. Children frequently imitate the hazardous stunts performed by celebrities in commercials and frequently lose their lives or cause themselves serious injuries in light of the fact that they are not aware of the consequences.
To summarize, most advertisements targeting children are overly promotional and have an adverse impact on children. Hence, the public authority requires ensuring that they are not aired during prime time. However, advertisements promoting beneficial habits and social commitment require to be shown in the evenings when most children are in front of the television.
Advertisements
play a major role in influencing the buying decisions of customers. Over the years, there has been a dramatic increase in the number of
advertisements
targeting
children
due to the fact, advertisers are aware that kids are the
centre
of nuclear families. Most of these
advertisements
are aired
in the evenings when
children
are back from school and sitting in front of the television. A number of
people
opine that commercials targeting young kids should
be banned
. I
agree
with this view to a great extent
because
, in my opinion,
excessively
promotional
advertisements
have a devastating effect on children.
First of all
,
children
are
easily
manipulated by the adverts which take them to the virtual world and coax them to acquire products that are not always worth their money.
For instance
, toys of the Star Wars series are
immensely
popular among
teenagers
and sales of these toys are
extremely
high in the market.
Secondly
, the
advertisements
are delivered
in such a way that
children
initiate pestering their parents to
buy
those products.
Some
fast
food chains employ this strategy. Their
advertisements
attract more and more
teenagers
to eat
fast
food which is not beneficial for health due to the fact it contains high levels of fats and cholesterol which cause obesity and diabetes in children.
Another reason to restrict
advertisements
is that they may even put the
lives
of
children
at
danger
.
Children
frequently
imitate the hazardous stunts performed by celebrities in commercials and
frequently
lose their
lives
or cause themselves serious injuries in light of the fact that they are not aware of the consequences.
To summarize
, most
advertisements
targeting
children
are
overly
promotional and have an adverse impact on
children
.
Hence
, the public authority requires ensuring that they are not aired during prime time.
However
,
advertisements
promoting beneficial habits and social commitment require to
be shown
in the evenings when most
children
are in front of the television.