In the modern world where we are constantly surrounded by advertisements, some of them may successfully convince us into buying, but others might fail miserably. The success or failure of an advertisement depends on how each individual perceives it.
An advertisement is always aimed at a target audience. A successful advertisement usually consists of three elements. First, it should grab the attention of the people who this product is aimed for. This can be achieved by trendy music or an interesting storyline. Secondly, the pricing of the product must be attractive. There are various pricing techniques used by businesses to make the product more appealing. Finally, the concept of branding. When a product is endorsed by a famous actor or a sports person, people are drawn to try out the product.
On the other hand, some people might feel that advertisements are just tricking us into buying something we don't need in the first place. While people are constantly exposed to all kinds of advertisements, at a certain point it becomes redundant. This can have a negative impact and can affect the sales of the product. In addition to that, there are several ways to block these advertisements. Services like Adblock and Youtube Premium charge a nominal fee to disable all the ads.
To conclude, an advertisement can't persuade 100% of its target audience. There will always be a certain group of people who will not be attracted by any marketing strategies. In my opinion, companies should focus more on improving the product quality rather than advertising. A good product will always find its way to the consumer.
In the modern world where we are
constantly
surrounded by
advertisements
,
some
of them may
successfully
convince us into buying,
but
others might fail
miserably
. The success or failure of an
advertisement
depends on how each individual perceives it.
An
advertisement
is always aimed at a target audience. A successful
advertisement
usually
consists of three elements.
First
, it should grab the attention of the
people
who this
product
is aimed
for. This can
be achieved
by trendy music or an interesting storyline.
Secondly
, the pricing of the
product
must
be attractive. There are various pricing techniques
used
by businesses to
make
the
product
more appealing.
Finally
, the concept of branding. When a
product
is endorsed
by a
famous
actor or a sports person,
people
are drawn
to try out the product.
On the other hand
,
some
people
might feel that
advertisements
are
just
tricking us into buying something we don't need in the
first
place. While
people
are
constantly
exposed to all kinds of
advertisements
, at a certain point it becomes redundant. This can have a
negative
impact and can affect the sales of the
product
.
In addition
to that, there are several ways to block these
advertisements
. Services like
Adblock
and
Youtube
Premium charge a nominal fee to disable all the ads.
To conclude
, an
advertisement
can't persuade 100% of its target audience. There will always be a certain group of
people
who will not
be attracted
by any marketing strategies. In my opinion,
companies
should focus more on improving the
product
quality
rather
than advertising. A
good
product
will always find its way to the consumer.