There are many television programs available for children but in between the shows there are many advertisements that appear to attract their attention. Some of those adverts might have negative effects on children, and they need to be controlled.
Most of the television channels generate money by broadcasting commercial advertisements. It is difficult to deny that some of the advertisements for children contain messages, photos or videos that are appealing to children, and attempting to create the desire to own their products. These kinds of ads are aimed at children because they are too young to be rational and evaluate the messages that they are perceiving. If children frequently watch those adverts, there is a tendency for them to be materialistic and pester their parents to buy the products that they have seen from the adverts. This is a clear agenda of the advertisements as they are designed to foster greed and push children to coerce adults to buy products for them.
This negative impact on children means that the adverts should be controlled as we cannot completely restrict or monitor children’s access to those commercial ads all the time. However, there are some approaches that can be employed in order to minimize the chance for children to be exposed to the traps from advertisers. One of the approaches is that television channels can be forced to change broadcast times for those adverts. These can be aired later at night when most children go to bed. If the control does not come from television channels or other authorities, then parents should take more initiative to monitor what their children are watching or select the television programs that are ad-free for them.
In conclusion, advertisements aimed at children have indirect negative influences on their behavior and lifestyle and so these types of adverts need to be controlled by the media and parents.
There are
many
television
programs available for
children
but
in between the
shows
there are
many
advertisements
that appear to attract their attention.
Some
of those adverts might have
negative
effects on
children
, and they need to
be controlled
.
Most of the
television
channels generate money by broadcasting commercial
advertisements
. It is difficult to deny that
some of the
advertisements
for
children
contain messages, photos or videos that are appealing to
children
, and attempting to create the desire to
own
their products. These kinds of ads
are aimed
at
children
because
they are too young to be rational and evaluate the messages that they are perceiving. If
children
frequently
watch
those adverts, there is a tendency for them to be materialistic and pester their parents to
buy
the products that they have
seen
from the adverts. This is a
clear
agenda of the
advertisements
as they
are designed
to foster greed and push
children
to coerce adults to
buy
products for them.
This
negative
impact on
children
means that the adverts should
be controlled
as we cannot completely restrict or monitor
children’s
access to those commercial ads all the time.
However
, there are
some
approaches that can
be employed
in order to minimize the chance for
children
to
be exposed
to the traps from advertisers. One of the approaches is that
television
channels can
be forced
to
change
broadcast times for those adverts. These can
be aired
later at night when most
children
go to bed. If the control does not
come
from
television
channels or other authorities, then parents should take more initiative to monitor what their
children
are watching or select the
television
programs that are ad-free for them.
In conclusion
,
advertisements
aimed at
children
have indirect
negative
influences on their behavior and lifestyle and
so
these types of adverts need to
be controlled
by the media and parents.