There are three major factors that explain the rise in popularity of social networking services. First, most of the websites are free to use which make them available and easy to approach for everyone. Users are more likely to prefer a chargeless service where they can spend time without being bothered. Particularly, these services make profit mainly from advertisements instead of their clients. Second, social networking sites fulfill the need to associate with individuals. People see these as a great opportunity not only to connect with friends but also get to know others from all over the world. For instance, Facebook offers users the ability to take part in different parties that match up with their interests. A person can look up information about others with a single tap, or they can effortlessly communicate with friends through a video call. Last but not least, the increase in social websites allows businesses to reach out further into a wider range of potential customers. To be more specific, companies take advantage of the media to look for promising targets by investing their personal information. More people using networking websites, more customer data to analyse. Overall, social networking sites are growing in popularity due to those above reasons. 
There are three major factors that  
explain
 the rise in popularity of  
social
 networking services.  
First
, most of the websites are free to  
use
 which  
make
 them available and easy to approach for everyone. Users are more likely to prefer a  
chargeless
 service where they can spend time without  
being bothered
.  
Particularly
, these services  
make
 profit  
mainly
 from advertisements  
instead
 of their clients. Second,  
social
 networking sites fulfill the need to associate with individuals.  
People
  see
 these as a great opportunity not  
only
 to connect with friends  
but
  also
  get
 to know others from all over the world.  
For instance
, Facebook offers users the ability to  
take part
 in  
different
 parties that match up with their interests. A person can look up information about others with a single tap, or they can  
effortlessly
 communicate with friends through a video call. Last  
but
 not least, the increase in  
social
 websites  
allows
 businesses to reach out  
further
 into a wider range of potential customers. To be more specific,  
companies
 take advantage of the media to look for promising targets by investing their personal information. More  
people
 using networking websites, more customer data to  
analyse
.  
Overall
,  
social
 networking sites are growing in popularity due to those above reasons.