The table provided below illustrates the information of 10 types of advertising videos on internet and correlation between their length and the time spent on watching them by internet users. Overall, average online advertisement videos are 22. 4 seconds long and viewers watched for an average 10. 7 seconds.
As given in the data, it is noticeable that public service ad video had the highest duration (45. 8 seconds) and the viewing time by online users were highest (18. 5 seconds). It is worth mentioning that with the duration, videos connected to public service were followed by automotive videos (27. 2 sec) and entertainment videos (27. 8 sec). Their average watching duration was approximately 12 seconds.
The videos connected to financial services were played online for 16. 3 seconds out of 20. 5, which was followed by home furnishing videos with 10. 0 seconds out of 17. 3, pharmaceuticals with 6. 3 seconds out of 16. 6 and consumer electronics with 7. 1 seconds out of 15. 3 respectively. As about the clothing advertisements, they had the shortest length and were watched with 6. 0 seconds out of 16. 4 accordingly.
Overall, the video ads depicting most expensive services had longer duration, while video related to less costed products or services had shorter duration and experienced the less viewing time by online customers accordingly.
The table provided below illustrates the information of 10 types of advertising
videos
on internet and correlation between their length and the time spent on watching them by internet users.
Overall
, average
online
advertisement
videos
are 22. 4 seconds long and viewers
watched
for an average 10. 7 seconds.
As
given
in the data, it is noticeable that public
service
ad
video
had the highest
duration
(45. 8 seconds) and the viewing time by
online
users were highest (18. 5 seconds). It is worth mentioning that with the
duration
,
videos
connected to public
service
were followed
by automotive
videos
(27. 2 sec) and entertainment
videos
(27. 8 sec). Their average watching
duration
was approximately 12 seconds.
The
videos
connected to financial
services
were played
online
for 16. 3 seconds out of 20. 5, which
was followed
by home furnishing
videos
with 10. 0 seconds out of 17. 3, pharmaceuticals with 6. 3 seconds out of 16. 6 and consumer electronics with 7. 1 seconds out of 15. 3
respectively
. As about the clothing advertisements, they had the shortest length and were
watched
with 6. 0 seconds out of 16. 4
accordingly
.
Overall
, the
video
ads depicting most expensive
services
had longer
duration
, while
video
related to less costed products or
services
had shorter
duration
and experienced the less viewing time by
online
customers
accordingly
.