The pie chart shows a comparison of five brands in the category of chocolate bars by market share for the years 2000 and 2010. Whereas the bar chart indicates the advertising investment of these brands over the same period throughout the years. Overall, both these charts deal with the sales of the five brands, reflected by the advertising budget fluctuation.
The advertising, spend showed an upward trend for most of the brands. Clearly, Venus rose its budget, which resulted in more than double the growth of its market share. At the same time, Rum Punch gradually declined its budget and as a result, its market share dropped dramatically from 21% to 8%.
However, an exception to the trend is Air-Light, because even though the advertising budget slightly increased (from 3 Million dollars in 20005 to 4. 5 Million in 2010), the market share lost 1 percent. Also, Fantasy fell by 6% for ten years, while the advertising budget went up and down.
The pie chart
shows
a comparison of five
brands
in the category of chocolate bars by
market
share
for the years 2000 and 2010.
Whereas
the bar chart indicates the advertising investment of these
brands
over the same period throughout the years.
Overall
, both these charts deal with the sales of the five
brands
, reflected by the advertising
budget
fluctuation.
The advertising, spend
showed
an upward trend for most of the
brands
.
Clearly
, Venus rose its
budget
, which resulted in more than double the growth of its
market
share
. At the same time, Rum Punch
gradually
declined its
budget
and
as a result
, its
market
share
dropped
dramatically
from 21% to 8%.
However
, an exception to the trend is Air-Light,
because
even though
the advertising
budget
slightly
increased (from 3 Million dollars in 20005 to 4. 5 Million in 2010), the
market
share
lost 1 percent.
Also
, Fantasy fell by 6% for ten years, while the advertising
budget
went up and down.