The line graph depicts the cost for accessing movies in three different platforms such as, Cinema ticket, DVD, and Legal download from 2005 to 2011. The two pie charts give a snapshot of the substitute in the ratio of market segment represented by, Go to the cinema, Watch online(legal download), and Rent DVD in 2005 and 2011. At initial observation, the line graph reveals that each trends varied significantly during the four years period, whereby the three trends show different figures and pattern. Furthermore, the pie charts illustrate that the proportion of market share in three types also disparate throughout the given two years. At closer analysis, the cost of cinema ticket was just about 9£ in 2005, and it rose dramatically to just over 10£ in the second year. By 2009, the revenue increased slightly to just nearly 12£ in 2009, and the trend again increased abruptly to 14£ within the last year of this period. Conversely, the price of purchasing DVD grew gradually from 6£ to 8£ between the beginning till the end of this period. Moreover, there was a sharp decrease in the numerous price of the legal download, which dropped from8£ to 6£ in the first two years and it reached to 9£ in 2011. The details in the pie charts manifest that the percentage of market share in watching online was only 6% in 2005, and this changed 20% to just over a quarter in2011. On the other hand, the market penetration of both, Go to cinema and Rent a DVD, dropped the popularity in 6 years interval simultaneously, and Go to cinema eventually became the less popularity in majority in 2011 among the others.
The line graph depicts the cost for accessing movies in three
different
platforms such as,
Cinema
ticket, DVD, and Legal download from 2005 to 2011. The two pie charts give a snapshot of the substitute in the ratio of
market
segment represented by, Go to the
cinema
,
Watch
online(legal download), and Rent DVD in 2005 and 2011. At initial observation, the line graph reveals that each trends varied
significantly
during the four years period, whereby the three trends
show
different
figures and pattern.
Furthermore
, the pie charts illustrate that the proportion of
market
share in three types
also
disparate throughout the
given
two years. At closer analysis, the cost of
cinema
ticket was
just
about
9£
in 2005, and it rose
dramatically
to
just
over
10£
in the second
year
. By 2009, the revenue increased
slightly
to
just
nearly
12£
in 2009, and the trend again increased
abruptly
to
14£
within the last
year
of this period.
Conversely
, the price of purchasing DVD grew
gradually
from
6£
to
8£
between the beginning till the
end
of this period.
Moreover
, there was a sharp decrease in the numerous price of the legal download, which dropped from
8£
to
6£
in the
first
two years and it reached to
9£
in 2011. The
details
in the pie charts manifest that the percentage of
market
share in watching online was
only
6% in 2005, and this
changed
20% to
just
over a quarter in2011.
On the other hand
, the
market
penetration of both, Go to
cinema
and Rent a DVD, dropped the popularity in 6 years interval
simultaneously
, and Go to
cinema
eventually
became the less popularity in majority in 2011 among the others.