The graph compares small, medium and large groups of Australian companies in terms of their use of social media for business reasons from 2012 to 2016.
The graph compares small, medium and large groups of Australian companies in terms of their use of social media for business reasons from 2012 to 2016. G9YDx
The graph compares small, medium and large groups of Australian companies in terms of their use of social media for business reasons from 2012 to 2016.
Overall, large companies used social media more than the other groups, although in 2015
the figures fell for all sizes of companies.
In 2012, almost 30% of small companies used social media for business purposes. The
figure for medium companies was slightly higher at just over 30%, while for larger
companies the proportion stood at 80%. The following year, almost half of medium
enterprises used social media for business reasons, whereas there was little or no change
in the figures for small and large companies. There was little change in the percentages
in 2014, although the figure for small companies saw an increase to almost 40%.
However, in 2015, there was a decline in the use of social media to 30% by small and
medium companies and to 55% by large companies. In contrast, the figures for 2016
increased to 49% and 55% for small and medium companies, respectively. They also
increased to 80% for large companies, returning to their levels of 2012 and 2013.
The graph compares
small
, medium and
large
groups of Australian
companies
in terms of their
use
of
social
media
for business reasons from 2012 to 2016.
Overall
,
large
companies
used
social
media
more than the other groups, although in 2015
the
figures
fell for all sizes of
companies
.
In 2012, almost 30% of
small
companies
used
social
media
for business purposes. The
figure for medium
companies
was
slightly
higher at
just
over 30%, while for larger
companies
the proportion stood at 80%. The following year, almost half of medium
enterprises
used
social
media
for business reasons, whereas there was
little
or no
change
in the
figures
for
small
and
large
companies
. There was
little
change
in the percentages
in 2014, although the
figure
for
small
companies
saw
an increase to almost 40%.
However
, in 2015, there was a decline in the
use
of
social
media
to 30% by
small
and
medium
companies
and to 55% by
large
companies
.
In contrast
, the
figures
for 2016
increased to 49% and 55% for
small
and medium
companies
,
respectively
. They
also
increased to 80% for
large
companies
, returning to their levels of 2012 and 2013.