The diagram shows the process which advertising agencies follow in oder to produce advertisements. In the first stage, a strategic advertising plan is written which contains the objectives of advertising campaign and the messages which the company wants to send to the customers through the advertisements. After that, the plan is passed to the advertising agency's creative team. These people then work together to produce a number of possible ideas for the client to choose from. Following this, the client looks at the best ideas and chooses the one which he or she considers most suitable. Next, the creative team at the agency takes this idea or concept and develops it further. The client and the agency then review, or look at the advertisements again and more adjustments or changes are made. In the end, it is put into production and when the definitive version of the advertisements has been produced it is finally pulished.
The diagram
shows
the process which advertising agencies follow in
oder
to produce
advertisements
. In the
first
stage, a strategic advertising plan
is written
which contains the objectives of advertising campaign and the messages which the
company
wants to
send
to the customers through the
advertisements
. After that, the plan
is passed
to the advertising agency's creative team. These
people
then work together to produce a number of possible
ideas
for the client to choose from. Following this, the client looks at the best
ideas
and chooses the one which he or she considers most suitable.
Next
, the creative team at the agency takes this
idea
or concept and develops it
further
. The client and the agency then review, or look at the
advertisements
again and more adjustments or
changes
are made
. In the
end
, it
is put
into production and when the definitive version of the
advertisements
has
been produced
it is
finally
pulished
.