The bar chart compares the rise in the amount of money which was allocated toward media advertising in the single year.
Overall, what stands out from the graph is that new advertising channels including Internet Advertising and Social Media attracted by far the largest investment in 2014 while the money spent on traditional advertising platforms was the lowest.
As can be seen from this chart, in 2014, Internet Advertising witnessed the highest level of increase in spending money, with the number accounting for 11%. Social Media had the same levels of rise in money spent as Internet Advertising
In terms of traditional ads in a single year, both TV, Radio and Magazine Publishing witnessed the lowest level of increase in spending money. While TV and Radio stood at around 3 and 2% respectively, Magazine entered the Ads Market with a low figure
The bar chart compares the rise in the amount of
money
which
was allocated
toward media advertising in the single year.
Overall
, what stands out from the graph is that new advertising channels including Internet Advertising and Social Media attracted by far the largest investment in 2014 while the
money
spent on traditional advertising platforms was the lowest.
As can be
seen
from this chart, in 2014, Internet Advertising witnessed the highest level of increase in spending
money
, with the number accounting for 11%. Social Media had the same levels of rise in
money
spent as Internet Advertising
In terms of traditional ads in a single year, both TV, Radio and Magazine Publishing witnessed the lowest level of increase in spending
money
. While TV and Radio stood at around 3 and 2%
respectively
, Magazine entered the Ads Market with a low
figure