The bar chart illustrates the proportions of companies in terms of social media presence between 2012 and 2016.
Overall, during the 4-year period, the percentage of businesses using social media increased noticeably; also, the rate of large enterprises was the highest compared to the remaining types of company.
According to the data, small businesses witnessed a gradual increase in the use of social media between 2012 and 2014 from more than 25% to 35%; meanwhile, the figure for medium companies rose sharply with more than 30% in 2012 to nearly 50% in 2014. Both small and medium enterprises decreased significantly in social media presence in 2015 to about 30%, before reaching to peak at nearly 50% and over 50% in 2016 respectively.
It can be clearly seen that the percentage of social media involvement of large businesses was the highest out of 3 types of company. The figure for large enterprises maintained at just under 80% except for 2015, when the media presence rate fell considerably to over 50%.
The bar chart illustrates the proportions of
companies
in terms of
social
media
presence between 2012 and 2016.
Overall
, during the 4-year period, the percentage of businesses using
social
media
increased
noticeably
;
also
, the rate of large enterprises was the highest compared to the remaining types of
company
.
According to the data,
small
businesses witnessed a gradual increase in the
use
of
social
media
between 2012 and 2014 from more than 25% to 35%; meanwhile, the figure for medium
companies
rose
sharply
with more than 30% in 2012 to
nearly
50% in 2014. Both
small
and medium enterprises decreased
significantly
in
social
media
presence in 2015 to about 30%,
before
reaching to peak at
nearly
50% and over 50% in 2016
respectively
.
It can be
clearly
seen
that the percentage of
social
media
involvement of large businesses was the highest out of 3 types of
company
. The figure for large enterprises maintained at
just
under 80%
except for
2015, when the
media
presence rate fell
considerably
to over 50%.