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digital platform ecosystem

digital platform ecosystem rbOAl
Instagram is a module of the Meta (Facebook) digital platform ecosystem It is a hybrid platform because it contains both features of the transactional platform and innovative platform. Platform plays role of marketplace, captures value by charging for advertising and opens their application programming interfaces (APIs) to encourage third parties to create complementary apps and services (Facebook for Developers) Players: consumers of content with heterogeneous and often changing preferences and needs (demand side) producers of content: (users and companies- supply-side) companies publish ad and users create content for other users provider and sponsor is Meta Supplier Power - low: Even though there are a large number of companies offering services. There are only a few reputed suppliers for a large range of hardware and software supplies. The threat of New Entrants - moderate to low: The potential for new entrants in the industry is moderate to low, despite low barriers to entry: Any new player will require significant investment ->establish itself and grab market share and need time to develop a loyal customer base. The threat of Substitutes and Current Competitors are indicated as high high: Instagram has many substitute products: Facebook, Tik-Tok, Twitter, Snapchat, Pinterest. Moreover, Instagram faces competition from regional social networking platforms, such as QQ and WeChat in China with 877 and 846 million users respectively. Buyer Power is high: intense competition( buyers are left with many choices). No switching cost. The second buyer is advertisers, they will also shift away to other social media (if Facebook raises the ad prices).
Instagram is a module of the Meta (Facebook) digital
platform
ecosystem

It is a hybrid
platform
because
it contains both features of the transactional
platform
and innovative platform.

Platform plays role of marketplace, captures value by charging for advertising and opens their application programming interfaces (APIs) to encourage third parties to create complementary apps and services (Facebook for Developers)

Players: consumers of content with heterogeneous and
often
changing

preferences and needs (demand side)

producers of content: (users and
companies
- supply-side)
companies
publish ad and users create content for other users

provider and sponsor is Meta

Supplier Power
-
low:

Even though
there are
a large number of
companies
offering services. There are
only
a few reputed suppliers for a large range of hardware and software supplies.

The threat of New Entrants
-
moderate to low:

The potential for new entrants in the industry is moderate to low, despite low barriers to entry: Any new player will require significant investment
->
establish itself and grab market share and need time to develop a loyal customer base.

The
threat of Substitutes and
Current
Competitors
are indicated
as
high high
:

Instagram has
many
substitute products: Facebook,
Tik-Tok
, Twitter, Snapchat, Pinterest.
Moreover
, Instagram faces competition from regional social networking
platforms
, such as
QQ
and WeChat in China with 877 and 846 million users
respectively
.

Buyer Power is high:

intense
competition
(
buyers are
left
with
many
choices). No switching cost.

The second buyer is advertisers, they will
also
shift away to other social media (if Facebook raises the ad prices).
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IELTS academic digital platform ecosystem

Academic
  American English
13 paragraphs
254 words
5.5
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
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    Include an introduction and conclusion
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    Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • ?
    Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • ?
    Support ideas with relevant, specific examples
Labels Descriptions
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    Currently is not available
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