Company add expenditure in different media sector

The table illustrates changes in the percentage of failed organisations in various media sections in Australia, Korea and Brazil. Overall, the largest proportion of advertising expenditures in each country goes on tv. On the other hand, direct mail category is the lowest one in the given table. Australia companies spend a quarter of its total money on tv advertisements while the ratio for the newspaper is only 2 % lower than that for the former. Although radio ranks in the third rate (21%), the internet was responsible for 15 % of total ad expenses, both sponsorship and direct mail have the same amount (8%) in unlucky companies advertising. In terms of tv, newspaper and radio, south korea expends almost equal share for advertisements with tiny differences (27%, 22%, 21%). However, the lowest range 6% of money using up ad is internet, sponsored and mail sent directly are more twofold than the former. Regarding brazil static, tv is dominant media sector (61%) and the proportion of newspaper and radio contribute for accordingly 16%, 14% of invested money. the remaining three comprise of small shares of expenditure